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Design and Marketing Of New Products (2nd Edition)

Glen L. Urban; John R. Hauser

13 valoraciones por Goodreads
ISBN 10: 0132015676 / ISBN 13: 9780132015677
Editorial: Pearson, 1993
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

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Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780132015677

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Detalles bibliográficos

Título: Design and Marketing Of New Products (2nd ...

Editorial: Pearson

Año de publicación: 1993

Encuadernación: Soft cover

Condición del libro:New

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Sinopsis:

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

From the Back Cover:

Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

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