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Detalles bibliogr�ficos

T�tulo: Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro
Editor: Wiley
Fecha de publicaci�n: 2016
Idioma: Ingl�s
ISBN 10: 1118877438
ISBN 13: 9781118877432
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: good

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Sinopsis

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro� presents an applied and interactive approach to data mining.

Featuring hands-on applications with JMP Pro�, a statistical package from the SAS Institute, the book
uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting.

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro� also includes:

Detailed summaries that supply an outline of key topics at the beginning of each chapter
End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material
Data-rich case studies to illustrate various applications of data mining techniques
A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors www.dataminingbook.com

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro� is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field.

Acerca del autor

Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University's Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks, and book chapters, including Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner^�, Third Edition, also published by Wiley.

Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective and co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner ^�, Third Edition, both published by Wiley.

Mia Stephens is Academic Ambassador at JMP^�, a division of SAS Institute. Prior to joining SAS, she was an adjunct professor of statistics at the University of New Hampshire and a founding member of the North Haven Group LLC, a statistical training and consulting company. She is the co-author of three other books, including Visual Six Sigma: Making Data Analysis Lean, Second Edition, also published by Wiley.

Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years. He is co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner^�, Third Edition, also published by Wiley.

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Through our mission we enhance the dignity and quality of life for individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work. We intentionally serve marginalized populations within these communities and lift up long-term pathways for individuals who have disabilities and disadvantages, veterans and military families, teens and young adults, and others who face barriers to employment. We are guided by three principles: Inspired by People, Power of the Whole, and Results Matter. We call it The Goodwill Way.

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