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An indispensable guide that shows companies how to treat data as a strategic asset
Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.
Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers
Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.
From the Back Cover:
"If we accept that the key assets of today's organizations lie in data, information, and human intellectual capital, then we must also recognize that harnessing these assets requires a relentless focus on data quality and data governance. I simply don't see another reasonable alternative for a business looking to exploit this latent value. Tony Fisher's book manages to put forward this case in a compelling way without the usual vendor recourse to technology for the sake of technology."
—Ian Charlesworth, Practice Leader, Ovum Software
"Especially for businesses with massively complex day-to-day marketing risk, and channel decisioning, until data quality is understood as having the potential to be the deciding factor in whether a business succeeds or fails against its competition, it will always be seen as a support function. The Data Asset positions data quality as being that deciding factor. The Data Asset has taken data quality beyond an IT function to the C-level, which, unless this is done, never seems to get accomplished."
—Peter Harvey, CEO, Intellidyn
"The phrase 'data as a corporate asset' has been adopted by business and IT professionals alike. Finally, there's a book that deconstructs the phrase and gets to the meat of what matters: information as a business enabler. Tony's book not only justifies a newfound investment in data, it explains why the time for formal and sustained information management has come. And not a moment too soon."
—Jill Dyché and Evan Levy, cofounders of Baseline Consulting and authors of Customer Data Integration
"In this book, Tony Fisher has provided an articulate presentation of the wide range of business impacts attributable to the absence of organizational data quality management, and then provides a practical guide for baselining and improving enterprise data governance. Tony's years of experience in helping organizations have infused this text with many valuable recommendations that will lead to continual organizational maturation and improvement in the value of the enterprise data asset."
—David Loshin, President of Knowledge Integrity, Inc., and author of Master Data Management and Enterprise Knowledge Management
Título: The Data Asset
Editorial: John Wiley and#38; Sons
Año de publicación: 2009
Condición del libro: New
Descripción Estado de conservación: Good. Sound copy that may show minimal signs of wear or previous ownership. Nº de ref. de la librería 3IIEN5001L26
Descripción Wiley, 2009. Estado de conservación: Very Good. 1st Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP95661080
Descripción Hardback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR004968111
Descripción -. Hardcover. Estado de conservación: Very Good. The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. de la librería 7719-9780470462263
Descripción John Wiley & Sons 10/07/2009, 2009. Estado de conservación: used-good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780470462263
Descripción John Wiley & Sons 10/07/2009, 2009. Estado de conservación: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. de la librería 6545-9780470462263
Descripción 2009. Hardcover. Estado de conservación: Used: Good. UNCLIPPED DUST JACKET. THERE IS A "CREASE-LINE" RUNNING DOWN INSIDE-FRONT OF DUST JACKET (ALL TEXT FULLY LEGIBLE). ALSO, SOME PAGES HAVE BEEN "CORNER-CREASED" AS MARKERS AND THERE IS YELLOW HIGHLIGHTING ON A FEW PAGES (AGAIN ALL TEXT FULLY LEGIBLE). STILL A VERY GOOD READING/REFERENCE COPY. **SENT FIRST CLASS MAIL FROM UK STOCK.** "Always choose readerz3, the best deal around for YOU and me!" 16. Nº de ref. de la librería 1004QWU1A0A
Descripción Estado de conservación: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Nº de ref. de la librería 0470462264-LOCATION-49531
Descripción Wiley, 2009. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0470462264-2-4
Descripción Wiley & Sons, Incorporated, John. Hardcover. Estado de conservación: Very Good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. Nº de ref. de la librería G0470462264I4N00