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DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising: Kilbourne, ... DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising: Kilbourne, ... DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising: Kilbourne, ...

DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising

Kilbourne, Jean

171 valoraciones por Goodreads
ISBN 10: 0684865998 / ISBN 13: 9780684865997
Editorial: Free Press, U.S.A., 1999
Condición: Very Good Encuadernación de tapa dura
Librería: Hurlingham Books (London, Reino Unido)

Librería en AbeBooks desde: 4 de noviembre de 2010

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Descripción

Signed and inscribed by the author on title page. Internally very nice, clean copy. Please see uploaded photos. For more information, please contact us. N° de ref. de la librería 100720

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Detalles bibliográficos

Título: DEADLY PERSUASION: Why Women And Girls Must ...

Editorial: Free Press, U.S.A.

Año de publicación: 1999

Encuadernación: Hardcover

Condición del libro:Very Good

Condición de la sobrecubierta: Very Good

Ejemplar firmado: Signed by Author(s)

Edición: 1st Edition

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Sinopsis:

Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit

Review:

Jean Kilbourne first gained prominence in the 1970s as the maker of Killing Us Softly, a documentary that detailed how the images of women in advertising were destructive for women in real life. In the years since, her thesis hasn't changed much, but the evidence supporting it has accumulated at an overwhelming rate. One of the first points that Kilbourne makes clear in Deadly Persuasion is that advertising does influence people, which is why newspapers and magazines engage in cutthroat competition to convince corporations to place ads in their publications, on the principle that their readership consists of the most valuable demographic. What appear in those ads, though, are images that equate emotional well-being with material acquisition; encourage women--beginning in their teenage years--to work at preserving the one "right" look; and associate rebellion and independence with the consumption of alcohol and tobacco.

Kilbourne is militant on these issues, and some readers may find her positions a bit too extreme, as when she lambastes ads that employ surre alism for imitating a drugged state of altered consciousness or when she declares that most sexual imagery in advertising is "pornographic," elaborating in such a way as to denigrate the very idea of casual sex. And, despite several attempts at grim sarcasm, Deadly Persuasion is ultimately rather humorless. Kilbourne's heart, though, is definitely in the right place, and her demonstration of the extent to which we allow corporations to shape our desires is truly eye-opening. --Ron Hogan

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Descripción de la librería

Hurlingham Books, based in Fulham, London SW6 has been established 35 years. A second hand bookshop with more than one million books in stock covering all subjects, we are regarded as a 'find' by our customers who often refer to us as 'the best bookshop in London'. We love our customers too and we can answer most requests for individual books, build whole collections, offer 'bookfinder' and 'odd volume' services and rent or sell books for interiors and films. We treasure books and if you visit our shop you are likely to meet Ray Cole, the popular and knowledgeable owner.

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