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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design (Hardcover)

Mario Pricken

20 valoraciones por Goodreads
ISBN 10: 0500515409 / ISBN 13: 9780500515402
Nuevos Condición: New Encuadernación de tapa dura
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Hardcover. Idea Management for Marketing, Advertising, Media and Design. Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 311 pages. 1.805. N° de ref. de la librería 9780500515402

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Detalles bibliográficos

Título: Creative Strategies: Idea Management for ...

Año de publicación: 2010

Encuadernación: Hardcover

Condición del libro:New

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An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

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