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Sinopsis: How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
About the Author: In 1980, Jerry Hirshberg ended a 16-year stint as an executive designer at General Motors, where he headed design for Pontiac and Buick, and accepted the position of founding director and eventually President of Nissan Design International, Inc. This unique corporate hybrid has become a creative hotbed of automotive innovation, producing such cutting edge designs as the first Nissan Pathfinder, Altima, Maxima, Pulsar NX and Quest minivan, the Infiniti J30 and the Mercury Villager for Ford. Along the way, owing to an intriguing fixture of the agreement he forged between NDI and Nissan, Hirshberg's team also designs computer concepts for Apple and Motorola, golf clubs for Taylor Made (including the famed 'Bubble Burner'), medical instruments, ski-boots, yachts and pre-school daycare furniture for an international list of clients.
Born in Cleveland, Ohio in 1939, Mr. Hirshberg has spent a lifetime dealing with the creative process. Along with being a designer, he is a consummate painter and classical musician. He scored one of his earliest creative successes with the rock-and-roll hit 'Sparkling Blue,' adopting the stage name Jerry Paul, and was the occasional opening act for such singers as Bobby Rydell, Fabian and Frankie Avalon. He studied Mechanical Engineering at Ohio State University and graduated with honors in Design from the Cleveland Institute of Art, with further study in Europe on a Mary C. Page Fellowship.
He has served on the Board of Trustees for the Cleveland Institute of Art, the San Diego Museum of Contemporary Art, the Board of Advisors for the Graduate School for Pacific and International Studies at UCSD and the Mayor's Growth Management Task Force for San Diego. He has been a member of the Design Arts Panel for the National Endowment for the Arts in Washington, D.C., and was a member of a select group of the country's leading designers invited to Little Rock, Arkansas to consider the implications of Design for the American economy. He chaired the national IDEA Awards program co-sponsored by Business Week and the Industrial Design Society of America, of which he has served as a national director.
Mr. Hirshberg has lectured at such universities as Harvard, Berkeley, Stanford, UCLA and Brown, many of which now teach the principles he and his colleagues developed at NDI. He has also addressed a broad variety of professional organizations and audiences worldwide, and has been the subject of several documentary films and television specials in Europe, for PBS in America, and for British television. He speaks on a wide variety of subjects ranging from design and automobiles to public art and creativity in business. He has even addressed the application of his ideas on creative thinking to leading police departments.
The father of sons Eric, a graphic design and advertising executive, and Glen, a writer and teacher, he works and lives with his wife Linda, a Ph.D. Clinical and Organizational Psychologist and President of Applied Behavioral Systems, in Del Mar, California.
Título: The Creative Priority (Penguin business)
Editorial: Sponsored Publishing
Año de publicación: 1998
Condición del libro: Very Good
Descripción Sponsored Publishing, 1998. Hardcover. Estado de conservación: Good. 9780140277760 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780140277760
Descripción Sponsored Publishing 05/11/1998, 1998. Estado de conservación: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. de la librería 2341-9780140277760
Descripción Sponsored Publishing 05/11/1998, 1998. Estado de conservación: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. de la librería 6545-9780140277760
Descripción Sponsored Publishing, 1998. Hardcover. Estado de conservación: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Nº de ref. de la librería 1936514
Descripción -. Hardcover. Estado de conservación: Very Good. The Creative Priority (Penguin business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. de la librería 7719-9780140277760
Descripción -. Hardcover. Estado de conservación: Good. The Creative Priority (Penguin business) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Nº de ref. de la librería 9053-9780140277760
Descripción Sponsored Publishing. Hardcover. Estado de conservación: Very Good. 0140277765 Very Good Condition. Five star seller - Buy with confidence!. Nº de ref. de la librería Z0140277765Z2
Descripción Hardback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR001207484
Descripción Sponsored Publishing, 1998. Hardcover. Estado de conservación: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. de la librería P020140277765
Descripción Penguin Books. Estado de conservación: New. pp. 272. Nº de ref. de la librería 11295513