Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

Band, William A.

ISBN 10: 0471525936 ISBN 13: 9780471525936

Editorial: Wiley, 1991

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Vendido por Jenson Books Inc, Logan, UT, Estados Unidos de America

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Detalles bibliogr�ficos

T�tulo: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Editor: Wiley
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 0471525936
ISBN 13: 9780471525936
Encuadernaci�n: paperback
Estado: Very Good

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Sinopsis

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

Rese�a del editor

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

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