Creating New Market Space. Creating Breakthroughs at 3M. Buildung an Innovation Factory. Knowing a Winning Business Idea when you see one

In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities. The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe.