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Sinopsis: Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. 25 of the 28 cases are brand new or extensively updated for this edition. The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. Many cases involve high-profile companies. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
About the Author: A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
Título: Crafting & Executing Strategy: The Quest for...
Editorial: McGraw Hill
Año de publicación: 2011
Encuadernación: Soft cover
Condición del libro: New
Descripción McGraw Hill Higher Education, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería mon0000011450
Descripción Estado de conservación: Good. The pages show normal wear and tear. Ships directly from Amazons warehouse!. Nº de ref. de la librería 2XUERV0002VB
Descripción McGraw Hill Higher Education, 2011. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0071317007-2-4
Descripción McGraw Hill Higher Education, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0071317007
Descripción Estado de conservación: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Nº de ref. de la librería 699311
Descripción McGraw Hill Higher Education, 2011. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SKU8752595
Descripción The McGraw-Hill Company. Estado de conservación: New. pp. 1184. Nº de ref. de la librería 38582671
Descripción McGraw Hill Higher Education. PAPERBACK. Estado de conservación: New. 0071317007 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. de la librería SKU002789
Descripción McGraw Hill Higher Education, 2011. Paperback. Estado de conservación: Good. 18th Revised edition. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0071317007