UK Consumers Attitudes Toward Fast Food: Insight into consumer behaviour

ISBN 10: 3848404168 / ISBN 13: 9783848404162
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UK Consumers Attitudes Toward Fast Food: Insight into consumer behaviour. N° de ref. de la librería

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Sinopsis: This book aims to observe the many aspects of the fast-food market: it will attempt to ascertain what it is that draws customers to fast-food restaurants and consider the psychological, social and cultural factors influencing customers. Looking at previous studies, it is clear that there has been very many criticism and stress from the government and social activists towards those fast-food restaurants that provide unhealthy food; this, in turn, has most likely had an effect on market sales. Thus, a large number of fast-food restaurants have struggled to re-position their products and offer healthier alternatives.This situation may have divided customers and critics into two groups: the first believe that fast-food restaurants have attempted to deceive the public, with regards to providing healthy food, and that they employ propaganda, in order to increase profits.The second group assert that fast-food restaurants already provide healthier options (such as corn and salad), in addition to other options, and that this is excellent progress.

Biografía del autor: Khald Alatawy was Born in 1981 in Tabouk,Saudi Arabia where he grew up and was educated. He received his master's degree from De montfort university in Marketing managment. He is currently studing for a PhD in E-marketing as well as he works as a marketing director in Qualityside Ltd.

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Khald Alatawy
Editorial: LAP Lambert Academic Publishing (2012)
ISBN 10: 3848404168 ISBN 13: 9783848404162
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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9783848404162

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Alatawy, Khald
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Descripción LAP Lambert Academic Publishing, 2012. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería LP9783848404162

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Descripción LAP Lambert Academic Publishing, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9783848404162_lsuk

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Descripción LAP Lambert Academic Publishing, Germany, 2012. Paperback. Estado de conservación: New. Aufl.. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.This book aims to observe the many aspects of the fast-food market: it will attempt to ascertain what it is that draws customers to fast-food restaurants and consider the psychological, social and cultural factors influencing customers. Looking at previous studies, it is clear that there has been very many criticism and stress from the government and social activists towards those fast-food restaurants that provide unhealthy food; this, in turn, has most likely had an effect on market sales. Thus, a large number of fast-food restaurants have struggled to re-position their products and offer healthier alternatives.This situation may have divided customers and critics into two groups: the first believe that fast-food restaurants have attempted to deceive the public, with regards to providing healthy food, and that they employ propaganda, in order to increase profits.The second group assert that fast-food restaurants already provide healthier options (such as corn and salad), in addition to other options, and that this is excellent progress. Nº de ref. de la librería AAV9783848404162

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Descripción LAP Lambert Academic Publishing. Paperback. Estado de conservación: New. Paperback. 144 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.This book aims to observe the many aspects of the fast-food market: it will attempt to ascertain what it is that draws customers to fast-food restaurants and consider the psychological, social and cultural factors influencing customers. Looking at previous studies, it is clear that there has been very many criticism and stress from the government and social activists towards those fast-food restaurants that provide unhealthy food; this, in turn, has most likely had an effect on market sales. Thus, a large number of fast-food restaurants have struggled to re-position their products and offer healthier alternatives. This situation may have divided customers and critics into two groups: the first believe that fast-food restaurants have attempted to deceive the public, with regards to providing healthy food, and that they employ propaganda, in order to increase profits. The second group assert that fast-food restaurants already provide healthier options (such as corn and salad), in addition to other options, and that this is excellent progress. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783848404162

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Descripción LAP LAMBERT Academic Publishing, 2012. Paperback. Estado de conservación: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 3848404168

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