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Consumer psychology for marketing.

Foxall, G. R., Ronald Earl & Stephen Brown

6 valoraciones por Goodreads
ISBN 10: 1861523718 / ISBN 13: 9781861523716
Editorial: International Thomson Business Press (1998), 1998
Condición: Good Encuadernación de tapa blanda
Librería: Yushodo Co., Ltd. (Fuefuki-shi, Yamanashi Pref., N/A, Japon)

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Descripción

xvi, 286 pp. Original paperbound, light soiling to lower edge. N° de ref. de la librería 7370

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Detalles bibliográficos

Título: Consumer psychology for marketing.

Editorial: International Thomson Business Press (1998)

Año de publicación: 1998

Encuadernación: Softcover

Condición del libro:Good

Edición: 2nd Edition

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Sinopsis:

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

About the Author:

Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School.

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Since 1960, we mainly have continued to specialize in bringing antiquarian books, academic western books and published materials, doctoral dissertations, microforms and electronic publications to its university and academic clients throughout Japan. We strive to be not the largest, but the "first and foremost" specialist firm in Japan.

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