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Sinopsis: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE "For undergraduate and MBA courses in consumer behavior." Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences." "MyMarketingLab for "Consumer Behavior" is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience-for you and your students. Here's how:
Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card PackagePackage consists of: 0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being 0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
About the Author: Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
Condición del libro: New
Descripción Pearson. Estado de conservación: Good. 0133849619 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Nº de ref. de la librería Z0133849619Z3
Descripción Estado de conservación: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Nº de ref. de la librería 876334
Descripción Always Learning (PEARSON), 2014. Soft cover. Estado de conservación: New. International Edition. BRAND NEW *** International Edition Softcover *** (No extra accessories). Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Nº de ref. de la librería 021676
Descripción Estado de conservación: Good. Book Condition: Good. Nº de ref. de la librería 97801338496154.0
Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97801338496153.0