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Consumer Behavior ( 11th Edition )

Leon G. Schiffman, Joseph Wisenblit

168 valoraciones por Goodreads
ISBN 10: 0132544369 / ISBN 13: 9780132544368
Nuevos Condición: New Encuadernación de tapa blanda
Librería: PRIORITY BOOKS (Springfield, VA, Estados Unidos de America)

Librería en AbeBooks desde: 3 de enero de 2013

Cantidad: 5

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Descripción

Softcover Book, New Condition, Fast Shipping. Ready in Stock. 11th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Colored. 528 Pages, Four-Color Edition, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. N° de ref. de la librería 382299

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Detalles bibliográficos

Título: Consumer Behavior ( 11th Edition )

Encuadernación: Paperback

Condición del libro:New

Edición: International Edition

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Sinopsis:

For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
  • Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
  • Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

 

"Sobre este título" puede pertenecer a otra edición de este libro.

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