Imagen del editor

Comunicaciones De Marketing Integradas

Schultz, Don - Tannenbaum, Stanley - Lauterborn, Robert

11 valoraciones por Goodreads
ISBN 10: 9506411948 / ISBN 13: 9789506411947
Editorial: Granica, Buenos Aires, 1993
Nuevos Condición: New Encuadernación de tapa blanda
Comprar nuevo
Precio recomendado: 28.99
Precio: EUR 24,18 Convertir moneda
Gastos de envío: EUR 11,74 De Venezuela a Estados Unidos de America Destinos, gastos y plazos de envío
Añadir al carrito

Ofrecido por

Guido Soroka Bookseller
Caracas, MIRAN, Venezuela

Valoración 5 estrellas

Librería en AbeBooks desde: 14 de julio de 2004

Descripción

295pp. N° de ref. de la librería 008225

Cantidad: 1

Hacer una pregunta a la librería

Detalles bibliográficos

Título: Comunicaciones De Marketing Integradas

Editorial: Granica, Buenos Aires

Año de publicación: 1993

Encuadernación: Original Wraps

Condición del libro: New

Tipo de libro: Book

Acerca de

Sinopsis:

Book by Schultz, Don E. Professor, Tannenbaum, Stanley L., Lauterborn, Robert

About the Author:

Don E. Schultz is Professor Emeritus of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Visiting Professor, Cranfield School of Management, Bedfordshire, UK, Adjunct Professor as Queensland University of Technology, Brisbane, Australia, and President of Agora Inc., based in Evanston, IL. He has consulted, lectured and held seminars on integrated marketing communications, marketing and branding in Europe, South America, Asia/Pacific, the Middle East, Australia and North America. His articles have appeared in Advertising Age, Journal of Advertising Research, Marketing Communications, Journal of Business Strategy, and Marketing News. He is author/co-author of 11 books, including Strategic Brand Campaigns, Sales Promotion Management, Measuring Brand Communication ROI, Communicating Globally, and Integrated Marketing Communications, which was the first book in this emerging field.

Robert E Lauterborn is the James L. Knight Professor of Advertising in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.

For ten years prior to this appointment, Lauterborn was director of marketing communication and corporate advertising for International Paper Company. Before joining IP, he spent 16 years with General Electric in various industrial and corporate positions.

Currently, Lauterborn is a principal of Morgan, Anderson & Company, a leading marketing communications management consulting firm. He has served on the boards of many professional organizations, including the ANA, ARF, B/PAA, AAF, BPA, CBBB, NARB, and several companies.

James Reilly lectures in statistics at the Institute of Technology Tallaght, and is an External Examiner for many other Institutes. An expert in statistics, he is a Fellow of the Royal Statistical Society and has consulted for many multinational corporations, government agencies and SMEs.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

Ver la página web de la librería

Condiciones de venta:

tba
credit card

Condiciones de envío:

We usually ship via Fedex. As couriers don't accept PO Boxes we always need a physical address in order to ship the books. Shipping costs are based on books weighing 2 LB, or 1 KG. If it is heavy or oversized we may contact you to let you know that extra shipping is required.

Todos los libros de esta librería

Métodos de pago
aceptados por la librería

Visa Mastercard American Express Carte Bleue

Transferencia Bancaria