Book by Schultz, Don E. Professor, Tannenbaum, Stanley L., Lauterborn, Robert
About the Author:
Don E. Schultz is Professor Emeritus of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Visiting Professor, Cranfield School of Management, Bedfordshire, UK, Adjunct Professor as Queensland University of Technology, Brisbane, Australia, and President of Agora Inc., based in Evanston, IL. He has consulted, lectured and held seminars on integrated marketing communications, marketing and branding in Europe, South America, Asia/Pacific, the Middle East, Australia and North America. His articles have appeared in Advertising Age, Journal of Advertising Research, Marketing Communications, Journal of Business Strategy, and Marketing News. He is author/co-author of 11 books, including Strategic Brand Campaigns, Sales Promotion Management, Measuring Brand Communication ROI, Communicating Globally, and Integrated Marketing Communications, which was the first book in this emerging field.
Robert E Lauterborn is the James L. Knight Professor of Advertising in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.
For ten years prior to this appointment, Lauterborn was director of marketing communication and corporate advertising for International Paper Company. Before joining IP, he spent 16 years with General Electric in various industrial and corporate positions.
Currently, Lauterborn is a principal of Morgan, Anderson & Company, a leading marketing communications management consulting firm. He has served on the boards of many professional organizations, including the ANA, ARF, B/PAA, AAF, BPA, CBBB, NARB, and several companies.
James Reilly lectures in statistics at the Institute of Technology Tallaght, and is an External Examiner for many other Institutes. An expert in statistics, he is a Fellow of the Royal Statistical Society and has consulted for many multinational corporations, government agencies and SMEs.
"Sobre este título" puede pertenecer a otra edición de este libro.