Communicating The New Methods to Shape and Accelerate Innovation

Kim Erwin

Editorial: Wiley
ISBN 10: 1118394178 / ISBN 13: 9781118394175
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Paperback. 272 pages. Dimensions: 8.4in. x 5.8in. x 0.7in.Communicating radical innovation is very different from discussing marginal change. Erwins book provides a serious analysis of why, in this era of VUCAVolatility, Uncertainty, Complexity and Ambiguitywe need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation and Design at Parsons The New School of DesignOne of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your companyovercoming organizational barriers, as well as outsideconvincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it. Luis Arnal, Managing Partner, INSITUMI was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New. Clement Mok, Designer, Entrepreneur, and InstigatorAnyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact. Paul Siebert, Director of Research Strategy, Steelcase This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. N° de ref. de la librería

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Sinopsis:

"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes."

—Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design

"One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it."

—Luis Arnal, Managing Partner, INSITUM

"I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New."

—Clement Mok, Designer, Entrepreneur, and Instigator

"Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact."

—Paul Siebert, Director of Research + Strategy, Steelcase

Review:

Amazon Q&A
Why this book? Why now?


I believe something fundamental has changed in our world that is making the communication of The New—new products, services, businesses and systems— more difficult and standard communication techniques less effective. A number of factors have come together to create a new context for communication:

We are working on problems of increasing complexity. This complexity is hard to manage, structure and explain—and yet it is essential to establishing the relevance of The New. We cannot ignore the complexity nor reduce it to an elevator pitch without trivializing our work.

The creation of The New involves more people. The creative types— the scientists, designers, agency people, etc. have always had a hand in The New. Now, in an economy where speed of execution matters, we also need the “developers” – the engineers, marketers and IT specialists. Most critically, The New must be understood and embraced by the “doers” – the sales staff, managers and stakeholders of all kinds across the organization. This is no longer a problem of the producing the best idea; it’s a challenge of engaging, leveraging and aligning the human systems inside organizations.

We presume communication is occurring when in fact it is not. In most organizations we believe that delivering information—in presentations, in reports—is communicating to others. At a time when co-creation is becoming the norm, our communication techniques appear stuck in a transmission model. Our conventional arsenal of delivery-based methods is no longer up to the task.

I wrote Communicating the New to help those tasked with innovation better manage this new reality. It collects and describes methods for employing communication, in an integral way, throughout the creation of new products, services, messages, or experiences. It introduces concepts and methods to help manage complexity, accelerate synthesis, bring clarity and exchange important knowledge with the people who need to act on it. It is written for everyone who is involved in creating "The New"— from the account planner in advertising, to the manager of an internal innovation center, to the entrepreneur with a big idea. The aim of the book is functional: to provide a practical framework and tools that individuals and teams can use to help tame and frame the inherent complexity of creating "The New". And maybe, just maybe, it will make the hard work of creating "The New" a little bit easier.

This book is about more than just methods. In it, you will meet over thirty individuals at the forefront of creating "The New". Some are early pioneers; others are new arrivals. Some practice as consultants; others work directly within organizations. All share a new attitude toward communication. They use communication to clarify rather than persuade, deploying it not only at the end, but throughout the process to produce meaning and clarity, to advance ideas into concept, and to engage other people in advancing those ideas into the organizations and markets. This book draws from their experiences and organizes their advice into a more timely and considered set of objectives—a mission, even—for use by anyone who needs to communicate "The New".

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Detalles bibliográficos

Título: Communicating The New Methods to Shape and ...
Editorial: Wiley
Encuadernación: Paperback
Condición del libro: New

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Descripción John Wiley Sons Inc, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Communicating radical innovation is very different from discussing marginal change. Erwin s book provides a serious analysis of why, in this era of VUCA Volatility, Uncertainty, Complexity and Ambiguity we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation Design at Parsons The New School of Design One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company overcoming organizational barriers, as well as outside convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it. Luis Arnal, Managing Partner, INSITUM I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New. Clement Mok, Designer, Entrepreneur, and Instigator Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact. Paul Siebert, Director of Research + Strategy, Steelcase. Nº de ref. de la librería AAH9781118394175

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Descripción John Wiley Sons Inc, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Communicating radical innovation is very different from discussing marginal change. Erwin s book provides a serious analysis of why, in this era of VUCA Volatility, Uncertainty, Complexity and Ambiguity we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation Design at Parsons The New School of Design One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company overcoming organizational barriers, as well as outside convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it. Luis Arnal, Managing Partner, INSITUM I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New. Clement Mok, Designer, Entrepreneur, and Instigator Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact. Paul Siebert, Director of Research + Strategy, Steelcase. Nº de ref. de la librería AAH9781118394175

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