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CPG 101: Strategies to Get Your Consumer Product to Market

Towner, David

3 valoraciones por Goodreads
ISBN 10: 1936374277 / ISBN 13: 9781936374274
Editorial: Addicus Books, 2011
Condición: Good Encuadernación de tapa blanda
Librería: Dream Books Company, LLC (Englewood, CO, Estados Unidos de America)

Librería en AbeBooks desde: 27 de marzo de 2009

Cantidad: 1

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Used book with normal wear and tear and may contain writing. Stock photo may be different from actual book cover. Please feel free to contact us for additional photos or details about this item. International Customers: Items over 3 lbs may incur additional shipping charges. N° de ref. de la librería mon0000551860

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Detalles bibliográficos

Título: CPG 101: Strategies to Get Your Consumer ...

Editorial: Addicus Books

Año de publicación: 2011

Encuadernación: Paperback

Condición del libro:Good

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Sinopsis:

Based on the Process of Illumination strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.

About the Author:

David Towner is a consumer packaged goods business strategist and the developer of the Process of Illumination strategy platform for getting products to market. He is the founder of CPG Strategies and Splash Marketing, which have generated more than $10 billion in consumer packaged goods sales and $17 billion in IPO and acquisition revenue for his clients. He lives in southern Ohio.

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