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CONFESSIONS OF AN ADVERTISING MAN

Ogilvy, David

2.462 valoraciones por Goodreads
ISBN 10: 0689706014 / ISBN 13: 9780689706011
Editorial: Atheneum:, 1963
Usado Condición: Very Good Encuadernación de tapa blanda
Librería: PASCALE'S BOOKS (NORTH READING, MA, Estados Unidos de America)

Librería en AbeBooks desde: 10 de febrero de 1999

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Descripción

First published in 1963, this book is the 11th paperback printing from 1986, 172 pages. "In this book the author "reveals how he gets clients, how to write potent copy and how to rise to the top of the tree." VERY GOOD SOFTCOVER. Size: 8vo - over 7¾" - 9¾" tall. N° de ref. de la librería 010317

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Detalles bibliográficos

Título: CONFESSIONS OF AN ADVERTISING MAN

Editorial: Atheneum:

Año de publicación: 1963

Encuadernación: Soft Cover

Condición del libro:Very Good

Condición de la sobrecubierta: Dust Jacket Included

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Sinopsis:

The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. In this new edition, Ogilvy writes an introduction, bringing his wisdom up to date.

From the Publisher:

David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.

"Sobre este título" puede pertenecer a otra edición de este libro.

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PASCALE'S BOOKS a mail order business specializing in scholarly non-fiction, in many subjects, such as legal history, sociology, technology, architecture, aviation, astronomy and natural sciences & more. Content and condition are both equally important to me as a bookseller. I have 30 years experience buying and selling books & ephemera. "Read an old book and learn something new."

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