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Ogilvy, David

Editorial: Atheneum:, 1963
ISBN 10: 0689706014 / ISBN 13: 9780689706011
Usado / Soft Cover / Cantidad: 1
Librería: PASCALE'S BOOKS (NORTH READING, MA, Estados Unidos de America)
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Detalles bibliográficos


Editorial: Atheneum:

Año de publicación: 1963

Encuadernación: Soft Cover

Condición del libro: Very Good

Condición de la sobrecubierta: Dust Jacket Included


First published in 1963, this book is the 11th paperback printing from 1986, 172 pages. "In this book the author "reveals how he gets clients, how to write potent copy and how to rise to the top of the tree." VERY GOOD SOFTCOVER. Size: 8vo - over 7¾" - 9¾" tall. N° de ref. de la librería 010317

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Valoración del libro brindada por GoodReads:
4,02 valoración promedio
(1.809 valoraciones)

Sinopsis: A new edition of the timeless business classic featured on Mad Men?as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  ?David Ogilvy   David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Reseña del editor: David Ogilvy was an advertising genius. At the age of 37, he founded the New York?based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best?seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must?read.

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Dirección: NORTH READING, MA, Estados Unidos de America

Librería en AbeBooks desde: 10 de febrero de 1999
Valoración librería: Valoración 5 estrellas

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170 ELM ST. NORTH READING MA. USA 01864-2942

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Descripción de la librería: PASCALE'S BOOKS a mail order business specializing in scholarly non-fiction, in many subjects, such as legal history, sociology, technology, architecture, aviation, astronomy and natural sciences & more. Content and condition are both equally important to me as a bookseller. I have 30 years experience buying and selling books & ephemera. "Read an old book and learn something new."