Imagen del editor
Título: CONFESSIONS OF AN ADVERTISING MAN
Año de publicación: 1963
Encuadernación: Soft Cover
Condición del libro: Very Good
Condición de la sobrecubierta: Dust Jacket Included
First published in 1963, this book is the 11th paperback printing from 1986, 172 pages. "In this book the author "reveals how he gets clients, how to write potent copy and how to rise to the top of the tree." VERY GOOD SOFTCOVER. Size: 8vo - over 7¾" - 9¾" tall. N° de ref. de la librería 010317
Sinopsis: A new edition of the timeless business classic featured on Mad Men?as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." ?David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Reseña del editor: David Ogilvy was an advertising genius. At the age of 37, he founded the New York?based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best?seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must?read.
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