Buyer Behaviour Towards Price and Quality: Consumer Durable, Semi-Durable and Non-Durable Products

ISBN 10: 3838356934 / ISBN 13: 9783838356938
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Buyer Behaviour Towards Price and Quality: Consumer Durable, Semi-Durable and Non-Durable Products. N° de ref. de la librería

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Sinopsis: Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: ?you get for what you pay for?. Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price ? quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price & quality on Durable product, Semi-durable product & Non durable product. This study may help the manufactures to modify their product quality according to consumer?s expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry.

Biografía del autor: Mr. P. Ashok kumar, M.Com, M.Phil, (NET), working as a Project Fellow, UGC-MRP, Commerce Wing, DDE, Annamalai University. He has published 17 articles in Journals of National and International repute. He has presented 30 papers at various National and International Conferences. He has participated 8 Workshops in various institution.

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Kumar, P. Ashok / Sundar, K.
ISBN 10: 3838356934 ISBN 13: 9783838356938
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Descripción Estado de conservación: New. Publisher/Verlag: LAP Lambert Academic Publishing | Consumer Durable, Semi-Durable and Non-Durable Products | Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: you get for what you pay for . Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price & quality on Durable product, Semi-durable product & Non durable product. This study may help the manufactures to modify their product quality according to consumer s expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry. | Format: Paperback | Language/Sprache: english | 96 pp. Nº de ref. de la librería K9783838356938

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Kumar, P. Ashok; Sundar, K.
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Descripción LAP Lambert Academic Publishing, 2012. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería KP9783838356938

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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9783838356938

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Descripción LAP Lambert Academic Publishing, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9783838356938_lsuk

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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9783838356938

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Descripción LAP Lambert Academic Publishing, Germany, 2012. Paperback. Estado de conservación: New. Aufl.. 220 x 150 mm. Language: English . Brand New Book. Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: you get for what you pay for. Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price - quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price quality on Durable product, Semi-durable product Non durable product. This study may help the manufactures to modify their product quality according to consumer s expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry. Nº de ref. de la librería KNV9783838356938

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Descripción LAP LAMBERT Academic Publishing. Paperback. Estado de conservación: New. Paperback. 96 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: you get for what you pay for. Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price and quality on Durable product, Semi-durable product and Non durable product. This study may help the manufactures to modify their product quality according to consumers expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783838356938

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