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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

Cusumano, Michael A.

183 valoraciones por Goodreads
ISBN 10: 074321580X / ISBN 13: 9780743215800
Editorial: Free Press, New York City, New York, 2004
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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Descripción

"The world's leading expert on the global software industry and coauthor of the bestseller MICROSOFT SECRETS reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company-in good times and bad-in the fiercely competitive business in the world." This 334 pages. The text contains NO internal marks whatsoever, The book is a SIGNED AND DATED copy from the author, Dr. Michael Cusumano. N° de ref. de la librería 048956

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Detalles bibliográficos

Título: The Business of Software: What Every Manager...

Editorial: Free Press, New York City, New York

Año de publicación: 2004

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: Third Printing

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Sinopsis:

Book by Cusumano Michael A

Reseña del editor:

The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.

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