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Business Marketing

Dwyer, F.Robert; Tanner, John F.

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ISBN 10: 0071263438 / ISBN 13: 9780071263436
Editorial: McGraw-Hill Education - Europe
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Kennys Bookstore (Olney, MD, Estados Unidos de America)

Librería en AbeBooks desde: 9 de octubre de 2009

Cantidad: 11

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Descripción

2008. 4th. Paperback. Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions. Num Pages: 736 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 252 x 201 x 26. Weight in Grams: 1166. . . . . . Books ship from the US and Ireland. N° de ref. de la librería V9780071263436

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Detalles bibliográficos

Título: Business Marketing

Editorial: McGraw-Hill Education - Europe

Encuadernación: Soft cover

Condición del libro:New

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Sinopsis:

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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