Título: Business Communication Today
Editorial: McGraw-Hill Inc.,US
Año de publicación: 1992
Condición del libro: Good
For Business Communications Courses. This fifth edition of Business Communication Today captures the dynamics of business communication like no other textbook. Covering all the basic principles in a traditional sequence, this text combines a lively, conversational writing style, eye-opening graphics, and strengthened real-world applications to capture the interest of students and teachers alike. This book serves the students who use it by giving them the communication skills they need to succeed in business today.From the Back Cover:
Learn to Write Business Messages Quickly and Easily with the Three-Step Process
You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.
When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.
Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.
The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.
This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.
Helping students master both process and product—that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.
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