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Sinopsis: For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.
About the Author: Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.
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Descripción South-Western College Pub. Hardcover. Estado de conservación: Good. 0324782187 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Nº de ref. de la librería Z0324782187Z3
Descripción South-Western College Pub, 2011. Estado de conservación: Good. 16 Edition. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP97593052
Descripción Cengage South-Western. Hardcover. Estado de conservación: Very Good. This book shows minor wear and is in very good condition. Nº de ref. de la librería G0324782187I4N00
Descripción South-Western College Pub, 2010. Hardcover. Estado de conservación: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Nº de ref. de la librería 8800027129140
Descripción Estado de conservación: Good. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Nº de ref. de la librería 3U1CFW000HPD
Descripción South-Western College Pub, 2010. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0324782187-2-4
Descripción Cengage South-Western. Estado de conservación: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Nº de ref. de la librería 44026999
Descripción South-Western College Pub, 2010. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0324782187
Descripción Estado de conservación: Good. Used book. May have cover wear and markings inside. Please do not buy used items expecting new supplements. CD's, Access codes, or other supplements are not included. Nº de ref. de la librería 0324782187-LOCATION-7306
Descripción Estado de conservación: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Nº de ref. de la librería 148741