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Sinopsis: For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.
Biografía del autor:
Dr. Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Classroom instruction to traditional and distance students is supplemented with web accessible materials that enrich and enliven the learning experience. Her multimedia presentation students perfect design and delivery of media-rich presentations delivered to a variety of distribution points. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.
Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication--a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course and has completed post-doctoral course work in that field. She supplements classroom instruction with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
Condición del libro: New
Descripción South-Western College Pub, 2010. Hardcover. Estado de conservación: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Nº de ref. de la librería 8800027129140
Descripción Cengage Learning. Hardcover. Estado de conservación: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Nº de ref. de la librería 2741430126
Descripción Cengage Learning. Hardcover. Estado de conservación: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Nº de ref. de la librería 2754963883
Descripción South-Western College Pub. Hardcover. Estado de conservación: Fair. 0324782187 Student Edition. Heavy wrinkling from liquid damage. Does not affect the text. Heavy wear, fading, creasing, Curling or tears on the cover and spine May be missing front or back cover. May have used stickers or residue. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. Supplemental materials are not guaranteed with used books. Book may have additional damage or defects not listed above. Nº de ref. de la librería 0324782187-4
Descripción South-Western College Pub, 2010. Hardcover. Estado de conservación: Used: Acceptable. Nº de ref. de la librería SONG0324782187
Descripción Hardcover. Estado de conservación: Good. GOOD Condition -- Book has visible wear with highlightings and writings inside -- Overall in GOOD & readable condition -- Book ONLY -- Does NOT INCLUDE supplementary materials or accessories such as CD, DVD, access code etc. -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Nº de ref. de la librería RP0324782187GO
Descripción Estado de conservación: Good. Book Condition: Good. Nº de ref. de la librería 97803247821894.0
Descripción South-Western College Pub. Estado de conservación: Acceptable. . Contains water damage. Quite worn. Clearly used! Speedy service! Choose EXPEDITED for fastest shipping!. Nº de ref. de la librería BRO-164-768s
Descripción South-Western College Pub. Estado de conservación: Good. 0324782187 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Nº de ref. de la librería Z0324782187Z3
Descripción South-Western College Pub, 2010. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería 14029453