ISBN 10: 0470286911 / ISBN 13: 9780470286913
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. N° de ref. de la librería

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Sinopsis: A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it.

  • Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough
  • Explains how to build loyal communities inside and outside of your organization to increase social impact
  • Features seven principles for transforming a brand from ordinary trademark to strategic advantage
  • Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement
  • Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative.

Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience.

Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

From the Inside Flap:

Seven Principles to Power Extraordinary Results

At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand to life in the hearts and minds of their stakeholders. Breakthrough Nonprofit Branding demonstrates how a constituency-focused, compelling brand can revolutionize an organization and the way people view and support it.

As practiced in real life, most nonprofits define "branding" as their visual identity produced to aid in awareness and fundraising. However important logos and trademarks are, this limited perspective leaves a significant amount of value on the table. Visionary, mission-driven organizations recognize brand as a bigger canvas for their work. To them, branding is the daily expression of their purpose and a way to communicate their promise to stakeholders. Their brand is their trust mark—their commitment to consistently deliver on who they are, what they stand for, and their unique benefits.

Drawing on their combined seventy plus years of experience in the nonprofit and corporate sectors, the authors studied eleven visionary nonprofits to reveal the seven principles for transforming a brand from ordinary trademark to strategic competitive advantage. The groups profiled reflect a variety of sizes, breadths, regions, and issues. The common thread is that their brand work has resulted in greater social impact and vibrant growth.

Through the use of case studies, Breakthrough Nonprofit Branding reveals how:

  • A nonprofit put its renewed brand to work to propel its organization forward—despite inconsistent community support
  • Renewed brand meaning heightened stakeholder commitment, stabilized an organization's financial position, and empowered it to weather a roiling economy
  • A small organization's brand campaign resulted in exceptional growth
  • A re-brand transformed a nonprofit, enabling it to expand from a regional to national footprint
  • One of the largest nonprofits lost momentum and regained direction through a revitalized brand process

Breakthrough Nonprofit Branding shows you how to create a brand that creates unique value, builds deep relationships, fosters loyal communities, and increases social impact. It offers a practical road map and essential tool for nonprofit leaders, board members, and volunteers, as well as communications professionals, development consultants, marketing agencies, academics, students, and all those interested in catalyzing dynamic results for the organizations they serve.

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1.

Jocelyne S. Daw; Carol Cone; Kristian Darigan Merenda; Anne Erhard
Editorial: Wiley, Hoboken, New Jersey, U.S.A. (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
Usado Tapa dura Cantidad: 1
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Bookworks
(Chicago, IL, Estados Unidos de America)
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Descripción Wiley, Hoboken, New Jersey, U.S.A., 2010. Hardcover. Estado de conservación: Fine. Estado de la sobrecubierta: Near Fine. Extremely faint rubbing to DJ cover gloss, otherwise very fine. Remains tightly bound with unmarked contents. Nº de ref. de la librería 132298

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Jocelyne S. Daw; Carol Cone; Kristian Darigan Merenda; Anne Erhard
Editorial: Wiley (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
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Descripción Wiley, 2010. Hardcover. Estado de conservación: New. If you are not happy with your product, contact us before leaving feedback and we will make it right! Fast shipping. No Hassle Return Policy. Please contact us immediately for any discrepancy with any order. Nº de ref. de la librería 018903

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Jocelyne S. Daw; Carol Cone; Kristian Darigan Merenda; Anne Erhard
Editorial: Wiley (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
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Arroway Books
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Descripción Wiley, 2010. Hardcover. Estado de conservación: Collectible: Very Good. Signed by author Carol Cone inside the front cover with a non-personalized inscription. Clean with no additional marks or inscriptions. Dust jacket has light shelf wear. Nº de ref. de la librería 090058

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Jocelyne S. Daw; Carol Cone; Kristian Darigan Merenda; Anne Erhard
Editorial: Wiley (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
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Descripción Wiley, 2010. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0470286911-2-4

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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470286911

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Daw, Jocelyne
ISBN 10: 0470286911 ISBN 13: 9780470286913
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Descripción 2010. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780470286913

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Jocelyne S. Daw; Carol Cone; Kristian Darigan Merenda; Anne Erhard
Editorial: Wiley (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
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Descripción Wiley, 2010. Hardcover. Estado de conservación: Used: Acceptable. Nº de ref. de la librería SONG0470286911

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Jocelyne Daw, Carol Cone
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
Nuevos Tapa dura Primera edición Cantidad: 1
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization s most valuable asset its brand. In today s highly competitive nonprofit world, building a breakthrough brand is no longer a nice to do, but the new imperative. Jocelyne Daw , a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone , named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years. Nº de ref. de la librería AAS9780470286913

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Jocelyne Daw, Carol Cone
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
Nuevos Tapa dura Primera edición Cantidad: 1
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The Book Depository
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization s most valuable asset its brand. In today s highly competitive nonprofit world, building a breakthrough brand is no longer a nice to do, but the new imperative. Jocelyne Daw , a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone , named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years. Nº de ref. de la librería AAS9780470286913

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10.

Jocelyne S. Daw; Carol Cone; Kristian Darigan Merenda; Anne Erhard
Editorial: Wiley (2010)
ISBN 10: 0470286911 ISBN 13: 9780470286913
Nuevos Tapa dura Primera edición Cantidad: 1
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Irish Booksellers
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Descripción Wiley, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0470286911

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