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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

2.991 valoraciones por Goodreads
ISBN 10: 0749465042 / ISBN 13: 9780749465049
Editorial: Viva Books, 2012
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Contents Introduction A brand detox 1 Buy buy baby When companies start marketing to us in the womb 2 Peddling panic and paranoia Why fear sells 3 I can?t quit you Brand addicts shopaholics and why we cannot live without our smart phones 4 Buy it get laid The new face of sex and the sexes in advertising 5 Under pressure The power of peers 6 Oh sweet memories The new but also old face of nostalgia marketing 7 Marketers? royal flush The hidden powers of celebrity and fame 8 Hope in a jar The Price of healthhappiness and spiritual enlightenment 9 Every breath you take they?ll be watching you The end of privacy 10 Conclusion I?ll have what Mrs Morgenson is having the most powerful hidden persuader of them all us If you?ve ever given in to your child?s plea for a particular branded toy or breakfast cereal bought a book just because it was on the best-seller list swooned over the latest teen idol sensation slept with your iPhone tucked cozily between you and your sleeping partner "liked" something on Facebook signed up for a loyalty card or stashed a little bottle of anti-bacterial hand gel in your purse then you?ve been brandwashedMarketing visionary Martin Lindstrom knows this because he has been on the front line of the branding wars for over 20 years and in Brandwashed he turns the spotlight on his own industry and exposes the full range of psychological tricks and traps today?s marketers and advertisers use to obscure the truth manipulate our minds and persuade us to buy including The shocking ways in which advertisers and marketers target children at an alarmingly young age -starting when they are still in the womb How the makers of certain cosmetics products like one popular lip balm deliberately adjust their formulas to include chemically addictive propertiesHow businesses secretly mine our digital footprints to uncover the most intimate details of our private lives and use that information to target us with ads and offers tailored to our psychological profiles What a revolutionary multi-million pound three month-long unscripted social experiment revealed about the most powerful hidden persuader of them all our friends and neighbours Eye-opening and engaging Brandwashed is a searing expose of the hidden persuaders of the twenty-first century showing why they are so insidious and pervasive and how global giants are conspiring to take our money In his fascinating new best-seller Brandwashed marketing visionary Martin Lindstrom exposes the full range of psychological tricks and traps companies use to manipulate our minds & persuade us to buy Drawing on all he?s seen behind closed doors in the boardrooms and back rooms of some of the biggest and most profitable corporation around the globe and on the wealth of ground-breaking new research he conducted for this book Lindstrom reveals some of the best -kept secrets of the marketing 288 pp. N° de ref. de la librería 102595

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Detalles bibliográficos

Título: Brandwashed : Tricks Companies Use to ...

Editorial: Viva Books

Año de publicación: 2012

Encuadernación: Pbk

Ejemplar firmado: Signed by Author(s)

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Sinopsis:

If you ve ever given in to your child s plea for a particular branded toy or breakfast cereal, bought a book just because it was on the best-seller list, swooned over the latest teen idol sensation, slept with your iPhone tucked cozily between you and your sleeping partner, liked something on Facebook, signed up for a loyalty card, or stashed a little bottle of anti-bacterial hand gel in your purse, then you ve been brandwashed.
Marketing visionary Martin Lindstrom knows this because he has been on the front line of the branding wars for over 20 years, and in Brandwashed he turns the spotlight on his own industry and exposes the full range of psychological tricks and traps todays marketers and advertisers use to obscure the truth, manipulate our minds and persuade us to buy

Review:

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   · New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   · Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   · How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   · The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   · How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   · How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   · What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   · And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

Amazon Exclusive: Steven D. Levitt Reviews BrandWashed

Steven D. Levitt is the best-selling author of Freakonomics and SuperFreakonomics and a professor of economics at the University of Chicago. He is a recipient of the John Bates Clark Medal, awarded to the most influential economist under the age of forty.

Why do we always grab for the-second-newspaper-from-the-top of a stack of newspapers? When we talk on our cell phones why do most of us walk in a slowly decreasing circle? Do you know that "Competitive Altruism"--e.g. keeping up with that neighbor of ours who also owns a spiffy Prius--usually lies behind our decision to buy a bagful of organic apples and shut off the sprinkler?

The strange ways in which we consumers walk, talk, and whip out our wallets underscore BrandWashed, Martin Lindstrom's fascinating, entertaining, occasionally shocking expose of the drivers advertisers and marketers use to make us buy. I consider Martin a kindred spirit. He enjoys nothing more than uncovering the hidden incentives behind all kinds of human behavior and social phenomena, and the differences between how we say we act versus how we actually act (in econo-speak, we call this declared preferences versus revealed preferences).

Marketing and advertising are smarty-pants industries. They know a whole lot about us. A global marketing guru for such companies as Pepsico, Disney, McDonald's, and Microsoft, Martin takes us backstage to expose the ruses and tricks companies and marketers use to get us to spend mad money. Such as nostalgia, fear, peer pressure, celebrity, and the inclusion of magical ingredients and elixirs that promise to banish all human worry and make you look sixteen forever--well, at least until you die. Last but never least, there's sex. I promise you'll get a kick out of reading who the real audience for pretty-boy teen singers is, how men really respond to male-underwear ads, and the drunken research Unilever commissioned before the company rolled out its randy TV ads for Axe deodorant and body spray.

I've read the first chapter of dozens of business books over the last five years; rarely do I make it any further. Indeed, I've only read two business books from cover to cover in that time period: Buyology and BrandWashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Simply put, Martin Lindstrom is the most innovative and creative marketer on the planet. BrandWashed is smart, thought-provoking, and laugh out loud funny. It's even better than Buyology, if that is possible. --Steven D. Levitt

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