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Sinopsis: BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes from startups to Fortune 500s with more than 40 creative homework exercises that can be customized to their unique needs and applied over and over again.
BrandAbout is an adventurous practicum for companies. The main prerequisite is an open mind, an entrepreneurial spirit and a passion for delighting customers! BrandAbout s inspirational and personal approach is based on Syverson s real world multi-channel expertise in the marketplace as she encourages companies to collaborate both interdepartmentally, intradepartmentally and directly with their customers.
Like a stylized syllabus, BrandAbout is organized into 10 individual building blocks that can be worked through all at once in a self-directed two or three day offsite or integrated individually into weekly or monthly meetings.
Part Purple Cow, part Whack on the Side of the Head and part inspirational branding guidebook, BrandAbout is actionable, practical and empowering and a must read for creative dreamers and doers looking for a fresh approach to their brand and product challenges.
Think of BrandAbout as creative brain food for busy marketers and merchants!
About the Author:
Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 25 years experience, she holds the customer in highest regard in all decision-making processes.
By actively and intuitively listening to customers, she has created and developed best-selling products and strategies across a variety of categories from gifts and stationery and books to gourmet food and apparel to spirituality, and many in between. Her clients include many large and small giants: Hallmark, Hershey Foods, Ben & Jerry s, Celestial Seasonings, Spanx, Boston Proper, Compassion International, and World Vision, just to name a few. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.
Syverson loves her work as a brand provocateur. She s helped companies stop and think about their product positioning, their brand relevance, their customer needs. She s helped companies get back to the heart and soul of their mission, reposition themselves if necessary, construct product and brand fit charts, creatively brainstorm the future and develop strategic merchandising and marketing plans that place their customers needs first and center. Her clients appreciate her warm and enthusiastic style and ability to work as an outsider-insider.
Andrea is President of IER Partners, a national consulting firm based in the Rocky Mountains, specializing in branding, strategic planning, merchandising, new product development and creative thinking.
Condición del libro: Used
Descripción Paramount Market Publishing, Inc. PAPERBACK. Estado de conservación: Fine. 0983043698 . Nº de ref. de la librería LWM2026MGLVAM060917O0004P
Descripción Paramount Market Publishing, Inc, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0983043698
Descripción Paramount Market Publishing, Inc, 2012. Paperback. Estado de conservación: Brand New. first edition, paperback edition. 232 pages. 9.00x6.00x0.60 inches. In Stock. Nº de ref. de la librería 0983043698
Descripción Paramount Market Publishing, Inc. PAPERBACK. Estado de conservación: Fine. 0983043698 Like New Condition. Nº de ref. de la librería LN7.2092292
Descripción Paramount Market Publishing, Inc. PAPERBACK. Estado de conservación: New. 0983043698 New Condition. Nº de ref. de la librería NEW7.2092292
Descripción Paramount Market Publishing, Inc, 2012. Paperback. Estado de conservación: Good. First edition, Paperback. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0983043698