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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customers" Total Experience

Yastrow, Steve

17 valoraciones por Goodreads
ISBN 10: 1590790537 / ISBN 13: 9781590790533
Editorial: SelectBooks, Inc., New York, New York, U.S.A., 2003
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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"SWteve Yastrow changed the way our company looks at marketing. BRAND HARMONY and BE THE BRAND became part of our company';s vocabulary from the day we first met Steve. Not only did we understand the message loud and clear, but Steve's way of presenting the brand to our employees made all the difference. We operate in 85 countries, and we;re convinced that Steve's ideas on branding apply in all of them." {Carsten Pedersen}. This book has 160 pages and is illustrated. N° de ref. de la librería 030400

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Detalles bibliográficos

Título: Brand Harmony: Achieving Dynamic Results by ...

Editorial: SelectBooks, Inc., New York, New York, U.S.A.

Año de publicación: 2003

Encuadernación: Cloth

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: First Edition {Second Printing}

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Book by Yastrow Steve

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Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.

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