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The Brand Called You for Financial Advisors

Tim Vandehey; Peter Montoya

3 valoraciones por Goodreads
ISBN 10: 0967450608 / ISBN 13: 9780967450605
Editorial: Peter Montoya & Tim Vandehey, 1999
Usado Condición: Used: Very Good Encuadernación de tapa dura
Librería: Blue Dragon Books (Derby, KS, Estados Unidos de America)

Librería en AbeBooks desde: 16 de octubre de 2007

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Dust jacket very good with light edgewear and no tears, no markings in text, pages clean and binding tight. N° de ref. de la librería T16-0967450608

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Detalles bibliográficos

Título: The Brand Called You for Financial Advisors

Editorial: Peter Montoya & Tim Vandehey

Año de publicación: 1999

Encuadernación: Hardcover

Condición del libro:Used: Very Good

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A guide to Personal Marketing for Financial Advisors. "The Brand Called You" is chock-full of marketing strategies, methods and specific how-to steps to build an irresistible personal identity that will attract clients to financial advisors as never before. Produced by Personal Marketing Pioneers, "The Brand Called You" is the foundation for developing powerful marketing materials, choosing the most lucrative target audiences, leveraging the power of the Internet, and using an individual's personal story to build a thriving financial practice. It's the client-generating, money making, personal marketing techniques every Financial Planner, Stock Broker, CPA & Insurance Broker needs to build a million-dollar practice.

About the Author:

Peter Montoya: President and founder of Millennium Advertising, Peter Montoya has worked for two national sales trainers and speakers. His experience working with a real estate advertising agency started him thinking about the effectiveness of personalized marketing. Seeing a need for such marketing in the financial field, Peter started Millennium Advertising in 1997. Today, Peter gives over 100 speeches each year, both for the public and at conferences throughout North America. He is the oldest of five boys, was raised in Southern California, has a degree from UC Irvine in Political Science, and has lived in more than 25 North American cities.

Tim Vandehey: A professional writer by trade, Tim Vandehey has worked in the fields of advertising, marketing and Web development since 1987. Formally a highly successful freelance writer and advertising agency Creative Director, Tim has worked with Millennium Advertising since 1997, directing creative and strategic marketing efforts for leading financial service companies. Also a native of Southern California and a graduate of Cal State Fullerton, Tim lives in Laguna Beach, where he produces theatre and sails his boat.

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