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Bottom-up Marketing-Help You Find Your Own Blue Ocean (Chinese Edition)

xu nan

ISBN 10: 711135446X / ISBN 13: 9787111354468
Editorial: China Machine Press, 2011
Condición: Good Encuadernación de tapa blanda
Librería: Books Express (Portsmouth, NH, Estados Unidos de America)

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Detalles bibliográficos

Título: Bottom-up Marketing-Help You Find Your Own ...

Editorial: China Machine Press

Año de publicación: 2011

Encuadernación: Paperback

Condición del libro: Good

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Sinopsis:

Bottom-up marketing points out that marketing strategy should be bottom-up developed. That is to formulate marketing tactics first. Marketing tactics should dominate marketing strategy and it is tactics that penetrates the market rather than strategy. For this reason, marketing sales man must go to the frontline in person to formulate a set of competitive tactics. And then they should develop marketing tactics into a marketing strategy of consistency and cohesion through gethering all the resources. Bottom-up marketing has created a sales growth miracle of YONG's biogen(Wing of life). It also has created the glory of the YONG on the Nasdaq. Xu Nan, the successful practitioner of the theory of bottom-up marketing, the president of national marketing center of YONG, will reveal the secret of bottom-up marking to readers in person.

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