Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

Bernays, Edward L.

Editorial: Simon and Schuster
Usado / Cantidad: 0
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B0007DFE5G Used good or better, we ship best copy available! Book Only. Expedited shipping is 2-6 business days after shipment, standard is 4-14 business days after shipment. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy. N° de ref. de la librería

Detalles bibliográficos

Título: Biography of an Idea: Memoirs of Public ...
Editorial: Simon and Schuster
Condición del libro: Good

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1.

Edward L. Bernays
Editorial: Simon and Schuster, New York (1965)
Usado Tapa dura Cantidad: 1
Librería
BWB Antiquarian, Rare, and Collectable
(Mishawaka, IN, Estados Unidos de America)
Valoración
[?]

Descripción Simon and Schuster, New York, 1965. Hardcover. Estado de conservación: Good. First Printing. Octavo. Hardcover Cloth. First Printing. 1965. Ex-Library with the usual treatments. Text in English 849 pp. Dust jacket and cover are well-preseved in mylar sleeve. Interior page are clean in every way throughout. Binding excellent. Nº de ref. de la librería GRP95975010

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2.

BERNAYS, Edward L.]
Editorial: Simon and Schuster [1965], New York (1965)
Usado Tapa dura Primera edición Cantidad: 1
Librería
Cleveland Book Company
(Lakewood, OH, Estados Unidos de America)
Valoración
[?]

Descripción Simon and Schuster [1965], New York, 1965. Hardcover. Estado de conservación: Near fine. First Edition. Octavo, 849pp., illustrated. A near fine copy in black cloth, faded somewhat on the spine. Lacking the dust jacket. Nº de ref. de la librería 346

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Gastos de envío: EUR 2,58
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3.

Bernays, Edward L.
Editorial: Simon & Schuster, New York (1965)
Usado Tapa dura Primera edición Cantidad: 1
Librería
Luftmensch Books
(New York, NY, Estados Unidos de America)
Valoración
[?]

Descripción Simon & Schuster, New York, 1965. Hard Cover. Estado de conservación: Very Good Plus. Estado de la sobrecubierta: Very Good. Stated First Edition. VG+ copy in VG lt. rubbed and edgeworn DJ with lt. bump to bottom corners sm. chip to spine head; this is a very nice copy. Nº de ref. de la librería 34792

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4.

Bernays, Edward L.
Editorial: Newstrack, USA (1984)
Usado Paperback Primera edición Cantidad: 1
Librería
RareNonFiction, IOBA
(Ladysmith, BC, Canada)
Valoración
[?]

Descripción Newstrack, USA, 1984. Paperback. Estado de conservación: Good. First Edition. "Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. Nº de ref. de la librería 106C9885

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EUR 353,79
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5.

Edward L. Bernays
Editorial: Simon and Schuster (1965)
Usado Tapa dura Primera edición Cantidad: 1
Librería
Redux Books
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Simon and Schuster, 1965. Hardcover. Estado de conservación: Used: Good. First Edition. Good+ hardcover with poor DJ. FIRST PRINTING. Pages are clean and unmarked. Covers show minor shelf wear (protected quite well with DJ). Binding is tight, hinges strong. Dust jacket shows edge wear with creases and tears. Previous owner's small name stamp on bottom inside front cover (1 inch) and also on side of one page.; 100% Satisfaction Guaranteed! Ships same or next business day!. Nº de ref. de la librería 51501060074

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EUR 479,62
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6.

Bernays, Edward L.
Editorial: Simon and Schuster, New York (1965)
Usado Tapa dura Cantidad: 1
Librería
RareNonFiction, IOBA
(Ladysmith, BC, Canada)
Valoración
[?]

Descripción Simon and Schuster, New York, 1965. Hardcover. Estado de conservación: Good. First Printing. 849 pages including index and black and white photographic plates. ".Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations. Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities. Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession. A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Unmarked. Binding sound. Average wear. A sound copy of this important work. Nº de ref. de la librería 237C9274

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7.

Bernays, Edward L
Editorial: Simon and Schuster, New York (1965)
Usado Tapa dura Primera edición Ejemplar firmado Cantidad: 1
Librería
Raptis Rare Books, ABAA/ ILAB
(Palm Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Simon and Schuster, New York, 1965. First edition of the father of public relations' biography. Octavo, original cloth, illustrated. Boldly signed by Edward L. Bernays on the front free endpaper. Fine in a near fine price-clipped dust jacket. The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles, practices and ethics. The book is his autobiography, of which Eric Hodgins has written: [It] "is inextricably entwined with some of the most socially significant years this republic ever under-went," and about the author, ".you, of course are responsible for a considerable amount of the changes you record." A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation's key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations--an industry that continues to hold sway over American society. Nº de ref. de la librería 49006

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8.

Bernays, Edward L. (Signed)
Editorial: Simon and Schuster, New York (1965)
Usado Tapa dura Ejemplar firmado Cantidad: 1
Librería
RareNonFiction, IOBA
(Ladysmith, BC, Canada)
Valoración
[?]

Descripción Simon and Schuster, New York, 1965. Hardcover. Estado de conservación: Good. Estado de la sobrecubierta: Good. First Printing. Signed Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. ". Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations. Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession. A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. Nº de ref. de la librería 106C8447

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