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The Billion Dollar Paperclip: Think Smarter About Your Data

Gregory Short

10 valoraciones por Goodreads
ISBN 10: 098974261X / ISBN 13: 9780989742610
Editorial: Madeleine Books
Usado Condición: Good
Librería: Hall Street Books (Brooklyn, NY, Estados Unidos de America)

Librería en AbeBooks desde: 26 de noviembre de 2008

Cantidad: 2

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2014 - Paperback - Used - Good - - Shows some shelf-wear. May contain old price stickers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. - .-. N° de ref. de la librería SA-03-7-0081

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Título: The Billion Dollar Paperclip: Think Smarter ...

Editorial: Madeleine Books

Condición del libro:Good

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Two nearly identical products are released: one breaks all sales records while the other sits on store shelves untouched.

The products look the same. They have the same target market, the same price, and similar retailers.

So why did one succeed, where the other failed?

Market researchers and data analysts have been wrestling with questions like this for decades. As the flood of Big Data adds both possibilities and complexities to traditional research methodologies, the ultimate solution for companies seeking to become data enabled has finally emerged.

Inspired by the human mind, the new field of contextual analytics is revolutionizing how data and technology can empower everyday business decisions. The information to make your business more profitable is likely available to you, but either dormant or disconnected from your decision making process.

Explore how to think smarter about your data and discover how to deliver maximum value in The Billion Dollar Paperclip.

About the Author:

After a number of successful technology startups most of which revolutionized their respective industries in some fashion Gregory Short co-founded EEDAR, the largest market research and consulting firm in the world serving the highly competitive interactive entertainment industry.

Known for helping clients solve their most challenging data problems, Mr. Short has elevated the market research industry within his vertical by establishing partnerships with otherwise competitive vendors to deliver unparalleled value to their mutual clients.

Mr. Short is a pioneer of contextual analytics; an internationally recognized expert on research and technology, holding numerous related patents; a frequent speaker and lecturer at such venues as the Game Developers Conference, Game Marketing Summit, USC, and SMU; and sits on the advisory boards of multiple technology startups.

After graduating with a degree in law from Australia, Greg moved to Southern California where he now lives with his family.

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