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One Billion Customers: Lessons from the Front Lines of China Business

McGregor, James

339 valoraciones por Goodreads
ISBN 10: 0743258398 / ISBN 13: 9780743258395
Editorial: Free Press, New York City, New York, 2005
Condición: Fine Encuadernación de tapa dura
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Valoración 3 estrellas

Librería en AbeBooks desde: 13 de noviembre de 2002

Descripción

"What makes James MacGregor's book such absorbing reading is that he asks the really big questions about China's current economic boom: Who are China's new entreneurs and how did they get so rich? How independent are they from thier own government and bureaucracy? And how and to what extent can Western companies partake of China's new found wealth? He gives his answers in a series of lively and admirably detailed case studies of the Chinese business world which make one smile and sigh at the same time." {Jonathan Spence}. This book has 312 pages. The book is a SIGNED copy from the author, James McGregor. N° de ref. de la librería 055295

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Detalles bibliográficos

Título: One Billion Customers: Lessons from the ...

Editorial: Free Press, New York City, New York

Año de publicación: 2005

Encuadernación: Hard Cover

Condición del libro: Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: Sixth Printing

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Sinopsis:

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

About the Author:

James McGregor is well known and respected in Chinese business, political, and media circles. A Mandarin speaker, he has served as a key adviser to both the U.S. and Chinese governments. As The Wall Street Journal's China bureau chief following the 1989 Tiananmen Massacre, the chief executive of Dow Jones' China business operations during much of the roaring 1990s, and a venture-capital investor during China's dotcom boom, McGregor has negotiated every avenue of the labyrinth that is business in China. He is also a former chairman and a decade-long governor of the American Chamber of Commerce in China. McGregor is currently a China business investor, adviser, and entrepreneur. He also serves as Senior China Advisor to Ogilvy Public Relations Worldwide.

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