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One Billion Customers: Lessons from the Front Lines of China Business

McGregor, James

366 valoraciones por Goodreads
ISBN 10: 0743258398 / ISBN 13: 9780743258395
Editorial: Free Press, New York City, New York, 2005
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

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Descripción

"What makes James MacGregor's book such absorbing reading is that he asks the really big questions about China's current economic boom: Who are China's new entreneurs and how did they get so rich? How independent are they from thier own government and bureaucracy? And how and to what extent can Western companies partake of China's new found wealth? He gives his answers in a series of lively and admirably detailed case studies of the Chinese business world which make one smile and sigh at the same time." {Jonathan Spence}. This book has 312 pages. The book is a SIGNED copy from the author, James McGregor. N° de ref. de la librería 055295

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Detalles bibliográficos

Título: One Billion Customers: Lessons from the ...

Editorial: Free Press, New York City, New York

Año de publicación: 2005

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: Sixth Printing

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Sinopsis:

Book by McGregor James

Reseña del editor:

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

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