ISBN 10: 1439041393 / ISBN 13: 9781439041390
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Sinopsis: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Biografía del autor: A recognized leader in the field of marketing research, Gilbert A. Churchill, Jr., joined the University of Wisconsin faculty after receiving his D.B.A. from Indiana University in 1966. Professor Churchill was named Distinguished Marketing Educator by the American Marketing Association in 1986, the second individual so honored. This lifetime achievement award recognizes and honors a living marketing educator for distinguished service and outstanding contributions in the field of marketing education. Professor Churchill was also awarded the Academy of Marketing Science's lifetime achievement award in 1993 for his significant scholarly contributions. In 1996, he received a Paul D. Converse Award, which is given to the most influential marketing scholars, as judged by a national jury drawn from universities, businesses, and government. Also in 1996, the Marketing Research Group of the American Marketing Association established the Gilbert A. Churchill, Jr. Lifetime Achievement Award, which is awarded each year to an individual who has made significant contributions to marketing research. Dr. Churchill is a past recipient of the yearly William O'Dell Award for an outstanding article in the JOURNAL OF MARKETING RESEARCH. He has also been a finalist for the award five additional times. He is a co-author of the most and third-most influential articles of the past century in sales management, as judged by a panel of experts in the field. His articles have appeared in such publications as the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF CONSUMER RESEARCH, JOURNAL OF RETAILING, JOURNAL OF BUSINESS RESEARCH, DECISION SCIENCES, TECHNOMETRICS, and ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE.

Tom J. Brown received his Ph.D. from the University of Wisconsin-Madison in 1994. Prior to joining the marketing faculty at Oklahoma State University, he served on the faculty at Southern Methodist University. Professor Brown teaches marketing research and has supervised dozens of student research projects for industry clients ranging from not-for-profit service organizations to Fortune 500 companies. Professor Brown is a past recipient of the Sheth Foundation Best Paper Award in the Journal of the Academy of Marketing Science. In addition, he received a Richard D. Irwin Foundation Doctoral Dissertation Fellowship while at the University of Wisconsin, the Kenneth D. and Leitner Greiner Teaching Award, and the Regents Distinguished Research Award, both at Oklahoma State University. Professor Brown's articles have appeared in such publications as the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF CONSUMER RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF RETAILING, CORNELL HOTEL and RESTAURANT ADMINISTRATION QUARTERLY, and JOURNAL OF SERVICE RESEARCH, among others. His research interests include services marketing and corporate branding and reputation. He has served on the editorial review boards of the Journal of the Academy of Marketing Science and Corporate Reputation Review and is cofounder of the Corporate Associations/Identity Research Group. He is currently a member of the Academic Council of the American Marketing Association.

Tracy A. Suter received his Ph.D. from the University of Arkansas. Prior to joining the marketing faculty at Oklahoma State University, he served as a full-time faculty member at the University of Southern Mississippi. Professor Suter teaches a wide range of courses with emphasis on marketing research. Each semester undergraduate marketing research students complete real-world research projects for area for-profit and not-for-profit firms under his guidance. Professor Suter's research interests include public policy, the use of new technologies in marketing, and consumer-to-consumer communities. He has published in journals such as the Journal of Business Research, Journal of Public Policy & Marketing, and Journal of Retailing among many others. He also serves on two editorial review boards of academic journals and is a frequent reviewer for other journals and conferences. Professor Suter has received numerous awards for both research and teaching activities including the University of Arkansas Award for Excellence in Teaching, the Sherwin-Williams Distinguished Teaching Competition Award given by the Society for Marketing Advances, and the Greiner Outstanding Teaching, Regents Distinguished Teaching, and President's Outstanding Faculty Awards all at Oklahoma State University. Tracy is frequently asked to speak to doctoral students and other academic groups about teaching excellence.

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Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Editorial: South-Western College Pub (2010)
ISBN 10: 1439041393 ISBN 13: 9781439041390
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Descripción South-Western College Pub, 2010. Estado de conservación: Good. 7 Edition. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP95009098

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Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Editorial: South-Western College Pub (2010)
ISBN 10: 1439041393 ISBN 13: 9781439041390
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Descripción South-Western College Pub, 2010. Estado de conservación: Good. 7 Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP14030451

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Churchill, Dr. Gilbert A.; Brown, Tom J.; Suter, Tracy A.
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Descripción South-Western College Pub. Hardcover. Estado de conservación: As New. Book appears to be new. Nº de ref. de la librería G1439041393I2N00

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Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
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Descripción South-Western College Pub, 2009. Hardcover. Estado de conservación: Acceptable. Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000821043

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Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
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ISBN 10: 1439041393 ISBN 13: 9781439041390
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Descripción South-Western College Pub, 2009. Hardcover. Estado de conservación: Acceptable. Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0001124295

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Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Editorial: South-Western College Pub (2009)
ISBN 10: 1439041393 ISBN 13: 9781439041390
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Descripción South-Western College Pub, 2009. Hardcover. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000816077

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Descripción South-Western College Pub, 2010. Hardcover. Estado de conservación: Damaged. Missing components. All text is legible, may contain excessive writing, cover wear, staining, mold or torn pages. SKU:9781439041390-6-1-3. Nº de ref. de la librería 9781439041390-6-1-3

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Churchill, Gilbert A.; Brown, Tom J.; Suter, Tracy A.
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Descripción South-Western College Pub. Estado de conservación: Good. 1439041393 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Nº de ref. de la librería Z1439041393Z3

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Descripción Estado de conservación: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Nº de ref. de la librería 254089

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Churchill, Gilbert A.; Brown, Tom J.; Suter, Tracy A.
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Descripción South-Western College Pub. Hardcover. Estado de conservación: Good. 1439041393 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z1439041393Z3

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