Basic Marketing Research
Brown, Tom J./ Suter, Tracy A./ Churchill, Gilbert A.
Editorial: South-Western Pub, 2013
Usado
/
Paperback /
Cantidad disponible: 0
Disponible en otras librerías
Ver todos los ejemplares de este libro
Sobre el libro
Lamentablemente este ejemplar en específico ya no está disponible. A continuación, le mostramos una lista de copias similares.
Descripción:
8th edition. 624 pages. 11.00x8.75x1.00 inches. In Stock. N° de ref. de la librería
Sobre este título:
Críticas: BRIEF CONTENTS. PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM FORMULATION. 1. The Role of Marketing Research. 2. The Research Process and Ethical Concerns. 3. Problem Formulation. 4. Exploratory Research. PART II: Working with Existing Information to Solve Problems. 5. Decision Support Systems: Introduction. 6. Decision Support Systems: Working with "Big Data". 7. Using External Secondary Data. PART III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS. 8. Causal Research. 9. Collecting Descriptive Primary Data. 10. Collecting Data by Observation. 11. Collecting Data by Communication. 12. Asking Good Questions. 13. Designing the Data Collection Form. 14. Developing the Sampling Plan. 15. Data Collection: Enhancing Response Rates while Limiting Errors. PART IV: ANALYZING DATA. 16. Data Preparation for Analysis. 17. Analysis and Interpretation: Individual Variables Independently. 18. Analysis and Interpretation: Multiple Variables Simultaneously. PART IV: REPORTING THE RESULTS. 19. The Oral Research Presentation. 20. The Written Research Report. Appendix. Endnotes. Glossary. Index.
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Basic Marketing Research
Editorial: South-Western Pub
Año de publicación: 2013
Encuadernación: Paperback
Condición del libro: Brand New
Los mejores resultados en AbeBooks
1. Basic Marketing Research (Book Only)
Publicado por
South-Western College Pub
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa dura
Cantidad disponible: 1
Librería
Valoración
Descripción South-Western College Pub. Hardcover. Condición: Fair. 1111525293 ***PLEASE NOTE*** This is an Instructors Edition Book. CD/Access Code may not be included. Content is the same as student edition book, but may have instructor notes. Has minor wear and used stickers on the cover, but content is not affected. Nº de ref. del artículo: A5-1614
Comprar usado
EUR 14,93
Convertir moneda
2. Basic Marketing Research (Book Only)
Publicado por
South-Western College Pub
(2013)
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa dura
Cantidad disponible: 3
Librería
Valoración
Descripción South-Western College Pub, 2013. Hardcover. Condición: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Nº de ref. del artículo: 8800033981558
Comprar usado
EUR 23,89
Convertir moneda
3. Basic Marketing Research (Book Only)
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa dura
Cantidad disponible: 1
Librería
Valoración
Descripción Hardcover. Condición: 3. EVALUATION COPY STUDENT EDITION, SOME SHELF WEAR, PARTLY TAPED, SOME HIGHLIGHTING/WRITING Thrive for excellence with BPBooks, satisfaction guaranteed, fast and reliable shipping, may also contain highlighting/writing.[S 23]. Nº de ref. del artículo: SKU-S-0015126
Comprar usado
EUR 23,31
Convertir moneda
4. Basic Marketing Research
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería
Valoración
Descripción Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eighth ] Publisher: Cengage Learning Pub Date: 11/8/2013 Binding: Paperback Pages: 512 eighth edition. Nº de ref. del artículo: 5992626
Comprar usado
EUR 33,66
Convertir moneda
5. Basic Marketing Research
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería
Valoración
Descripción Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eighth ] Publisher: Cengage Learning Pub Date: 11/8/2013 Binding: Paperback Pages: 512 eighth edition. Nº de ref. del artículo: 5992627
Comprar usado
EUR 33,66
Convertir moneda
6. Basic Marketing Research
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería
Valoración
Descripción Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eighth ] Publisher: Cengage Learning Pub Date: 11/8/2013 Binding: Paperback Pages: 512 eighth edition. Nº de ref. del artículo: 5992628
Comprar usado
EUR 33,66
Convertir moneda
7. Basic Marketing Research
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería
Valoración
Descripción Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eighth ] Publisher: Cengage Learning Pub Date: 11/8/2013 Binding: Paperback Pages: 512 eighth edition. Nº de ref. del artículo: 5992629
Comprar usado
EUR 33,66
Convertir moneda
8. Basic Marketing Research (Book Only)
Publicado por
South-Western College Pub
(2013)
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería
Valoración
Descripción South-Western College Pub, 2013. Paperback. Condición: Used: Good. 8. Nº de ref. del artículo: SONG1111525293
Comprar usado
EUR 34,68
Convertir moneda
9. Basic Marketing Research (Book Only)
Publicado por
South-Western College Pub
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Cantidad disponible: 4
Librería
Valoración
Descripción South-Western College Pub. Condición: Good. Used books cannot guarantee unused access codes or working CD's!. Nº de ref. del artículo: KCC-LWT-200-12490
Comprar usado
EUR 35,29
Convertir moneda
10. Basic Marketing Research
ISBN 10: 1111525293
ISBN 13: 9781111525293
Antiguo o usado
Cantidad disponible: 2
Librería
Valoración
Descripción Condición: Very Good. Ready for quick shipment to any US location by Experienced seller. CDs and Access codes may not be included as is the case with most used books. Nº de ref. del artículo: 795347
Comprar usado
EUR 40,83
Convertir moneda