Basic Marketing Research

Brown, Tom J./ Suter, Tracy A./ Churchill, Gilbert A.

Editorial: South-Western Pub, 2013
ISBN 10: 1111525293 / ISBN 13: 9781111525293
Usado / Paperback / Cantidad: 0
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8th edition. 624 pages. 11.00x8.75x1.00 inches. In Stock. N° de ref. de la librería

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Sinopsis: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

About the Author: Tom J. Brown is Noble Foundation Chair in Marketing Strategy and Professor of Marketing in the Spears School of Business at Oklahoma State University. In addition, he serves as Director of the Center for Customer Interface Excellence in the Spears School. He received his Ph.D. from the University of Wisconsin-Madison. Dr. Brown teaches marketing research and has supervised hundreds of student research projects for industry clients ranging from not-for-profit service organizations to Fortune 500 companies. Dr. Brown is a past recipient of the Sheth Foundation Best Paper Award in the Journal of the Academy of Marketing Science. In addition, he received a Richard D. Irwin Foundation Doctoral Dissertation Fellowship while at the University of Wisconsin, the Kenneth D. and Leitner Greiner Teaching Award, and the Regents Distinguished Research Award, both at Oklahoma State University. In addition, he was recognized as an International Research Fellow at the University of Oxford for his work on corporate reputation. Dr. Brown's articles have appeared in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Applied Psychology, Journal of Retailing, and Journal of Service Research. His current research interests include organizational frontline research (e.g., customer orientation of frontline employees; customer influences on frontline employees) and causes and effects of corporate associations (e.g., reputation, identity). He is cofounder of the Corporate Associations/Identity Research Group as well as the Organizational Frontlines Research Symposia series. He is active in the American Marketing Association, having co-chaired multiple national conferences, co-hosted the AMA/Sheth Doctoral Consortium, and served as president of the Academic Council. In addition, he serves in a leadership role at Sunnybrook Christian Church.

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Título: Basic Marketing Research
Editorial: South-Western Pub
Año de publicación: 2013
Encuadernación: Paperback
Condición del libro: Brand New

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Tom J. Brown; Tracy A. Suter; Gilbert A. Churchill
Editorial: South-Western College Pub (2013)
ISBN 10: 1111525293 ISBN 13: 9781111525293
Usado Tapa dura Cantidad: 1
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Blue Planet Textbooks
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Descripción South-Western College Pub, 2013. Hardcover. Estado de conservación: Fair. Please Read: INSTRUCTOR’S EDITION in fair condition doesn't come with access code or supplemental material. This book has used tape on front/back cover however the interior quality is good. This book is similar to the student copy but has extra answers and/or helpful instructor notes added. Nº de ref. de la librería ABE-1510275779212

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Brown, Tom J., Suter, Tracy A., Churchill, Gilbert A.
Editorial: South-Western College Pub (2013)
ISBN 10: 1111525293 ISBN 13: 9781111525293
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Descripción South-Western College Pub, 2013. Hardcover. Estado de conservación: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. INSTRUCTORS EDITION ONLY! We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Nº de ref. de la librería 8800033981558

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Descripción Hardcover. Estado de conservación: 3. EVALUATION COPY SAME AS U.S. EDITION, SOME SHELF WEAR, PARTLY TAPED, SOME HIGHLIGHTING/WRITING FASTEST SHIPPING¿(TK-WK & EDI)[S 50]. Nº de ref. de la librería SKU-S-0015126

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Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
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Descripción South-Western College Pub. Hardcover. Estado de conservación: Good. 1111525293 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z1111525293Z3

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Tom J. Brown; Tracy A. Suter; Gilbert A. Churchill
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Descripción South-Western College Pub, 2013. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 1111525293-2-4

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Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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Descripción South-Western College Pub, 2013. Paperback. Estado de conservación: Used: Good. 8. Nº de ref. de la librería SONG1111525293

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Brown, Tom J., Suter, Tracy A., Churchil
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Descripción Cengage Learning, 2013. Hardcover. Estado de conservación: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. de la librería P021111525293

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Descripción South-Western College Pub, 2013. Hardcover. Estado de conservación: Good. 8. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 1111525293

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