8th edition. 624 pages. 11.00x8.75x1.00 inches. In Stock. N° de ref. de la librería
Críticas: BRIEF CONTENTS. PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM FORMULATION. 1. The Role of Marketing Research. 2. The Research Process and Ethical Concerns. 3. Problem Formulation. 4. Exploratory Research. PART II: Working with Existing Information to Solve Problems. 5. Decision Support Systems: Introduction. 6. Decision Support Systems: Working with "Big Data". 7. Using External Secondary Data. PART III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS. 8. Causal Research. 9. Collecting Descriptive Primary Data. 10. Collecting Data by Observation. 11. Collecting Data by Communication. 12. Asking Good Questions. 13. Designing the Data Collection Form. 14. Developing the Sampling Plan. 15. Data Collection: Enhancing Response Rates while Limiting Errors. PART IV: ANALYZING DATA. 16. Data Preparation for Analysis. 17. Analysis and Interpretation: Individual Variables Independently. 18. Analysis and Interpretation: Multiple Variables Simultaneously. PART IV: REPORTING THE RESULTS. 19. The Oral Research Presentation. 20. The Written Research Report. Appendix. Endnotes. Glossary. Index.
Título: Basic Marketing Research
Editorial: South-Western Pub
Año de publicación: 2013
Encuadernación: Paperback
Condición del libro: Brand New
Descripción South-Western College Pub, 2013. Hardcover. Condición: Acceptable. Instructor's review copy. Cover has been taped over. AL 1/11 Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. del artículo: mon0001358237
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Descripción South-Western College Pub, 2013. Paperback. Condición: Used: Good. 8. Nº de ref. del artículo: SONG1111525293
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Descripción South-Western College Pub, 2013. Condición: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. del artículo: 1111525293-2-4
Descripción Cengage Learning, 2014. Condición: Used. 8th Edition. 8th Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. del artículo: 5666754U2
Descripción Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eighth ] Publisher: Cengage Learning Pub Date: 11/8/2013 Binding: Paperback Pages: 512 eighth edition. Nº de ref. del artículo: 5868991
Descripción Cengage Learning. Hardcover. Condición: Good. 1111525293 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Nº de ref. del artículo: Z1111525293Z3
Descripción Cengage Learning, 2013. Hardcover. Condición: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. del artículo: P021111525293
Descripción Cengage Learning, 2013. Hardcover. Condición: Like New. Almost new condition. Nº de ref. del artículo: P011111525293