Attitudes of Women Towards Gendered Dress: A case of middle-aged women in Harare, Zimbabwe

ISBN 10: 3847301020 / ISBN 13: 9783847301028
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Attitudes of Women Towards Gendered Dress: A case of middle-aged women in Harare, Zimbabwe. N° de ref. de la librería

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Sinopsis: Gendered dress is visible in clothing product lines such as gents and ladies wear. This indicates that the rate at which the product lines are sold is largely determined by the specific gender. Thus, this interpretive enquiry involved a case study that examined the attitudes of middle?aged women of Southerton towards a gendered dress code. The focus was on middle-aged women since they are the main purveyors of culture and constitute a large segment of dress consumers. Ten women and their families were purposefully sampled from a population of three hundred households. Interviews, observations and artefacts were the data collecting tools. The qualitative data were presented in both descriptive and narrative forms. Findings were intended to benefit the designers, manufacturers and marketers of dress. The findings indicated that most women held conservative views towards a gendered dress code and its transmission was not easy for most women especially those with teenagers. Religion was found to be pivotal in influencing dress choices. The study recommends that the clothing industry engage in a periodic research activity, which seeks to establish consumer attitudes.

Biografía del autor: Lilian Manwa, studied Med Clothing Designing and Textile Technology at University of Zimbabwe. Tenured Lecturer in the Department of Teacher Development, Faculty of Education at Great Zimbabwe University.

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Título: Attitudes of Women Towards Gendered Dress: A...
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Manwa, Lilian
Editorial: LAP Lambert Academic Publishing (2012)
ISBN 10: 3847301020 ISBN 13: 9783847301028
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Descripción LAP Lambert Academic Publishing, 2012. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería KP9783847301028

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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9783847301028

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Manwa, Lilian
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Descripción LAP Lambert Academic Publishing, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9783847301028_lsuk

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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9783847301028

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Descripción LAP Lambert Academic Publishing, Germany, 2012. Paperback. Estado de conservación: New. Aufl.. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.Gendered dress is visible in clothing product lines such as gents and ladies wear. This indicates that the rate at which the product lines are sold is largely determined by the specific gender. Thus, this interpretive enquiry involved a case study that examined the attitudes of middle-aged women of Southerton towards a gendered dress code. The focus was on middle-aged women since they are the main purveyors of culture and constitute a large segment of dress consumers. Ten women and their families were purposefully sampled from a population of three hundred households. Interviews, observations and artefacts were the data collecting tools. The qualitative data were presented in both descriptive and narrative forms. Findings were intended to benefit the designers, manufacturers and marketers of dress. The findings indicated that most women held conservative views towards a gendered dress code and its transmission was not easy for most women especially those with teenagers. Religion was found to be pivotal in influencing dress choices. The study recommends that the clothing industry engage in a periodic research activity, which seeks to establish consumer attitudes. Nº de ref. de la librería AAV9783847301028

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Descripción LAP Lambert Academic Publishing. Paperback. Estado de conservación: New. Paperback. 84 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Gendered dress is visible in clothing product lines such as gents and ladies wear. This indicates that the rate at which the product lines are sold is largely determined by the specific gender. Thus, this interpretive enquiry involved a case study that examined the attitudes of middleaged women of Southerton towards a gendered dress code. The focus was on middle-aged women since they are the main purveyors of culture and constitute a large segment of dress consumers. Ten women and their families were purposefully sampled from a population of three hundred households. Interviews, observations and artefacts were the data collecting tools. The qualitative data were presented in both descriptive and narrative forms. Findings were intended to benefit the designers, manufacturers and marketers of dress. The findings indicated that most women held conservative views towards a gendered dress code and its transmission was not easy for most women especially those with teenagers. Religion was found to be pivotal in influencing dress choices. The study recommends that the clothing industry engage in a periodic research activity, which seeks to establish consumer attitudes. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783847301028

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