Assessing the Relative Performance of Online Advertising Media

Tomás Ribeiro Alves

Editorial: LAP Lambert Academic Publishing Mai 2015, 2015
ISBN 10: 3659711934 / ISBN 13: 9783659711930
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Neuware - Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. 108 pp. Englisch. N° de ref. de la librería

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Sinopsis: Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA.

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Título: Assessing the Relative Performance of Online...
Editorial: LAP Lambert Academic Publishing Mai 2015
Año de publicación: 2015
Encuadernación: Taschenbuch
Condición del libro: Neu

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Descripción Estado de conservación: New. Publisher/Verlag: LAP Lambert Academic Publishing | Online Multi-Channel Performance | Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. | Format: Paperback | Language/Sprache: english | 108 pp. Nº de ref. de la librería K9783659711930

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Descripción LAP Lambert Academic Publishing Mai 2015, 2015. Taschenbuch. Estado de conservación: Neu. Neuware - Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. 108 pp. Englisch. Nº de ref. de la librería 9783659711930

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Tomás Ribeiro Alves
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Descripción LAP Lambert Academic Publishing Mai 2015, 2015. Taschenbuch. Estado de conservación: Neu. Neuware - Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. 108 pp. Englisch. Nº de ref. de la librería 9783659711930

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Descripción LAP Lambert Academic Publishing Mai 2015, 2015. Taschenbuch. Estado de conservación: Neu. This item is printed on demand - Print on Demand Neuware - Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. 108 pp. Englisch. Nº de ref. de la librería 9783659711930

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Descripción LAP Lambert Academic Publishing, 2015. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9783659711930

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Descripción LAP Lambert Academic Publishing, United States, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.Online marketing campaigns are the big trend in today s advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. Nº de ref. de la librería AAV9783659711930

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Descripción LAP Lambert Academic Publishing. Paperback. Estado de conservación: New. Paperback. 108 pages. Dimensions: 9.0in. x 6.0in. x 0.3in.Online marketing campaigns are the big trend in todays advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783659711930

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