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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

Kluger, Richard

196 valoraciones por Goodreads
ISBN 10: 0394570766 / ISBN 13: 9780394570761
Editorial: Alfred a Knopf. New York., Westminister, Maryland, U.S.A., 1996
Condición: Fine Encuadernación de tapa dura
Librería: Limestone Books (Austin, TX, Estados Unidos de America)

Librería en AbeBooks desde: 22 de diciembre de 1998

Cantidad disponible: 1

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Descripción

NF/NF. First edition, first printing. Original price of $35.00 intact inside jacket flap. This book won the Pulitzer Prize in 1997. 807 pp. N° de ref. de la librería 14319

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Detalles bibliográficos

Título: Ashes to Ashes: America's Hundred-Year ...

Editorial: Alfred a Knopf. New York., Westminister, Maryland, U.S.A.

Año de publicación: 1996

Encuadernación: Hardcover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Edición: 1st Edition

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Sinopsis:

Book by Kluger Richard

Reseña del editor:

Ashes to Ashes is a monumental history of the American tobacco industry: its awesome and ironic success in developing the cigarette, modern society's most widespread instrument of self-destruction, into America's most profitable consumer product: its energized, work-obsessed royal families, the Dukes and the Reynoldes, and their battling successors like the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman: its generations of entrepreneurial geniuses: its cunning business strategies and marketing dazzle: its deft political power plays: its relentless, often devious attacks on antismoking forces in science, public health, and government. And there is the weirdly symbiotic relationship of an industry geared at any cost to sell, sell, sell cigarettes, and an American public habituated to ignore all warnings and buy, buy, buy.
Here is how the leaf that was the New World's most passionately devoured gift to the Old grew into humankind's most dangerous consumer product, employing whole rural populations, fattening tax revenues, and spawning a ring of fiercely competitive corporate superpowers; how tobacco's peerless public-relations spinners, applied their techniques to becloud the overwhelming evidence of the cigarette's lethal and addictive nature; and finally, at this historic moment in the cigarette wars, how both the besieged industry and the aroused public-health forces nationwide are maneuvering as the battle rages ever more ferociously.

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