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The Anatomy of a Win : Aerospace Marketing for Aerospace Management {FOURTH EDITION}

Beveridge, J. M.

Editorial: Beveridge and Associates, Inc., Playa Del Rey, California, 1964
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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Descripción

"This text is not for the neophyte. Its approach is fundamental, but not elementary. The reader is assumed to have more than a familiarity with the subject: he must have developed a keen respect for the intricacies of aerospace marketing through experience gained in the rugged competition which is characteristic of this industry. Those deeply engrossed in these complex details will have a true appreciation for a fundamental approach. This book begins with a generalized philosophy of marketing.Sections Two through Nine offer a fundamental look at each of the elements which make up the anatomy of a win." This book has 146 pages and is illustrated throughout. Overall, a FINE copy of the SCARCE title. N° de ref. de la librería 014066

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Detalles bibliográficos

Título: The Anatomy of a Win : Aerospace Marketing ...

Editorial: Beveridge and Associates, Inc., Playa Del Rey, California

Año de publicación: 1964

Encuadernación: Cloth

Ilustrador: W. L. Flanagan {Illustrator}

Condición del libro:Fine

Condición de la sobrecubierta: No Jacket

Edición: First Edition {Tenth printing}

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