The Anatomy of a Win : Aerospace Marketing for Aerospace Management {FOURTH EDITION}

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"This text is not for the neophyte. Its approach is fundamental, but not elementary. The reader is assumed to have more than a familiarity with the subject: he must have developed a keen respect for the intricacies of aerospace marketing through experience gained in the rugged competition which is characteristic of this industry. Those deeply engrossed in these complex details will have a true appreciation for a fundamental approach. This book begins with a generalized philosophy of marketing.Sections Two through Nine offer a fundamental look at each of the elements which make up the anatomy of a win." This book has 146 pages and is illustrated throughout. Overall, a FINE copy of the SCARCE title. N° de ref. del artículo 014066

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