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Anatomia De Una Tendencia (Spanish Edition)

Henrik Vejlgaard

ISBN 10: 9701067320 / ISBN 13: 9789701067321
Editorial: McGraw-Hill Interamericana Editores S.a. de C.v., 2008
Nuevos Condición: Brand New Encuadernación de tapa blanda
Librería: Revaluation Books (Exeter, Reino Unido)

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Descripción

272 pages. 9.10x6.50x0.62 inches. In Stock. N° de ref. de la librería 9701067320

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Detalles bibliográficos

Título: Anatomia De Una Tendencia (Spanish Edition)

Editorial: McGraw-Hill Interamericana Editores S.a. de C.v.

Año de publicación: 2008

Encuadernación: Paperback

Condición del libro:Brand New

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Sinopsis:

Why do millions of people end up wearing the same style of clothing?

What makes people change their tastes in food, music, and cars?

It's because of trends-the powerful process of change that affects every industry across the globe.

Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.

Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.

Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.

About the Author:

Henrik Vejlgaard, M.a.,M.sc., is a pioneer in trend sociology, the study of the trend process. Combining a background of social science and communication, he consults with a wide cross section of companies and industries on the topics of innovation and product development. He has lectured on lifestyle and trend sociology at the University of Copenhagen and the University of Arhus School of Business, both in Denmark. He has written three books in Danish on consumer behavior, trends, and design strategies.

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