American Steel & Wire Company Advertising

Descripción

Large (13.5" x 9.5") Trade Paperback original contains approximately 60 pages, each picturing a different print advertisement which ran in various magazines (mostly trade and business publications - too numerous to mention) in March & April 1938 - advertising the dozens of products made by the American Steel & Wire Company (US Steel). As explained on the front cover, the company sent the book to retailers so they could "see the advertising read by your customers and prospects. Use these advertisements to interest prospects and build sales." Products advertised include all manner of wires (phone, elevator rope, spring wire, etc.), "TIgerweld signal bonds", springs, tacks, poultry netting & fencing. There are several ads for "Cor-Ten" high tensile & tensile steel products which picture airplanes, freight equipment & more, including a great ad featuring railroad cars manufactured for the Canadian National Railway. Ads were originally "prepared" by Batten, Barton, Durstine & Osborne Inc., and are wonderfully reproduced on glossy paper stock. Each beautifully illustrates the product with ad copy designed to entice the customer in late 1930's America. Publication(s) in which each ad originally appeared, noted in lower margin. Book was bound so any ad - or group of ads - could be easily removed and replaced, however it does not appear that any of the pages here were removed from this binding. All most all of the ads are full size/full page; 7 fold out to double & triple width. Cover has triangular tear at lower right front, several other small chips; several spine chips have been repaired with tape. Interior in near-untouched, beautiful, fine, shape. N° de ref. del artículo ABE-15772946997

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