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Advertising: the creative copywriting adapted from William? Arens classic textbook Contemporary Advertising(Chinese Edition)

MEI ) A LUN SI . ( MEI ) WEI GE ER DE . ( MEI ) A LUN

ISBN 10: 7115290725 / ISBN 13: 9787115290724
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JiangSu, JS, China

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Librería en AbeBooks desde: 7 de abril de 2009

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: Unknown Pages: 216 in Publisher: People's Posts and Telecommunications Press List Price: 68.00 yuan author: Arens (United States). Vigo (U.S.) Stewart. (U.S.) Arens book. Ding Junjie Cheng the translated Press Ping. Chen Zhijuan: People's Posts and Telecommunications Press ISBN: 9.787.115.290.724 Yema: 216 Revision: 1 Binding: Paperback: 24 open Published :2012 -9-1 printing time: Words: 280000 commodities identification: 22.897.481 contents Introduction advertising: creative and copywriting. adapted from the world's best-selling book Contemporary Advertising (11). Contemporary Advertising has been translated into many languages ??and published and distributed by the recognition and praise from both academia and the business community. is recognized as a classic textbook in the field. Advertising: Creative Copywriter adapted from Contemporary Advertising advertising creative content is divided into three chapters. Discusses the creative strategy and creative process. how the implementation of creative. as well as the production of print. electronic and digital media advertising art and copywriting. Advertising: Creative Copywriter clearly reveal the actual operation of the advertising creative and copywriting length moderate. case. suitable universities ordinary liberal arts. student use of the news media and business administration majors at the same time. the advertising industry practitioners The staff is also an excellent reference book. About the author William Arens (William F. Arens.1941-2006). U.S. advertising industry respected celebrities. is both an active venture entrepreneurs turn their lifelong dedication to the cause of Advertising Education. He is the author of Contemporary Advertising since the first edition in 1989. more than ten times reprinted. sold worldwide. has become the defined ad textbooks Standard. classics. Died 2006. he was suffering from a rare neurological disease. tenaciously fight the deadly disease. a comprehensive amendment End Contemporary Advertising 11. Including China. over millions of advertising students benefit from his gratitude for his. Michael Vigo Stewart. (Michael F. Weigold). a professor of advertising at the University of Florida. the award-winning scholars. Christian Arens (ChristianArens). the advertising industry veteran. son of William Arens. The Translator Profile Ding Junjie. Communication University of China professor and doctoral tutor. former Vice-Chancellor of the Communication University of China. director of the Academic Committee of the China Advertising Association. Table of Contents Introduction Chapter 1 of the advertising creative creative strategy and creative process creative team: the ad creators coding what created outstanding advertising audience resonate advertising association to develop the advertising strategy: the key to outstanding creative writing creative the (Docket framework of the Platform) message elements of the strategy to create and how to strengthen the performance of advertising creativity creativity in advertising advertising Laboratory-A: the psychological effects of color recognize the role of creative thinking and creative process explorer: Collect information broadens the mind to understand the goal of brainstorming artists the role: conceived and completed creative task: Looking for big creative task 2: achieve big ideas ethical issues: sexual with demands force creative pyramid: the idea of ??copywriting and art guidelines for advertising Laboratory 1-B: creative pyramid in ad the use of the referee's role: the role of the decision-making moment soldiers: to overcome difficulties. overcome obstacles advertising Laboratory 1-C: creative training ground ad file: Chapter 2 of the creative director of advertising masterpiece of creative implementation: art and copy the performance of a big idea: the visual elements. N° de ref. de la librería EJ026234

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Título: Advertising: the creative copywriting ...

Encuadernación: paperback

Condición del libro: New

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Paperback. Pub Date: 2012 Pages: 228 Language: Chinese in Publisher: People's Posts and Telecommunications Press advertising: creative and copywriting adapted from the world's best-selling book. Contemporary Advertising (11). Contemporary Advertising has been translated into many languages ??and published and distributed by the recognition and praise from both academia and the business community. is recognized as a classic textbook in the field. Advertising: Creative Copywriter adapted from Contemporary Advertising advertising creative content is divided into three chapters. Discusses the creative strategy and creative process. how the implementation of creative. as well as the production of print. electronic and digital media advertising art and copywriting. Advertising: Creative Copywriter clearly reveal the actual operation of the advertising creative and copywriting leng...

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