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Advertising & IMC: Principles and Practice (10th Global Edition)

Sandra Moriarty and Nancy D Mitchell

Editorial: PIE (PS), 2015
ISBN 10: 1292017392 / ISBN 13: 9781292017396
Nuevos / Soft cover / Cantidad: 0
Librería: CollegebookDirect Australia (Melbourne, VIC, Australia)
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International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![7396PS AdvertisingIMC]. N° de ref. de la librería 978129201739688

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Sinopsis: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE "For introductory courses in advertising." An accessible, well-written, and student-friendly approach to advertising." ""Advertising "tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for "Advertising "is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 0133763536 / 9780133763539 Advertising & IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package Package consists of 0133506886 / 9780133506884 Advertising & IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising

About the Author: Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.

Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

Nancy Mitchell is associate professor of history at North Carolina State University.

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Detalles bibliográficos

Título: Advertising & IMC: Principles and Practice (...
Editorial: PIE (PS)
Año de publicación: 2015
Encuadernación: Soft cover
Condición del libro: Brand New
Edición: International Edition

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Sandra Moriarty, Nancy D. Mitchell, William D. Wells
ISBN 10: 1292017392 ISBN 13: 9781292017396
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Descripción Estado de conservación: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ] Publisher: Pearson Education Limited Pub Date: 5/1/2014 Binding: Paperback Pages: 672 tenth edition. Nº de ref. de la librería 5548129

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Sandra Moriarty, Nancy D. Mitchell, William D. Wells
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Descripción Estado de conservación: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ] Publisher: Pearson Education Limited Pub Date: 5/1/2014 Binding: Paperback Pages: 672 tenth edition. Nº de ref. de la librería 5648640

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Sandra Moriarty and Nancy D Mitchell
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ISBN 10: 1292017392 ISBN 13: 9781292017396
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Descripción PIE (PS), 2015. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![7396PS AdvertisingIMC]. Nº de ref. de la librería 978129201739688

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Descripción -. Paperback. Estado de conservación: Very Good. Advertising & IMC: Principles and Practice, Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. de la librería 7719-9781292017396

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Descripción Paperback. Estado de conservación: New. Brand New, Same ISBN and details as listed. Delivery within 3-7 business days ACROSS THE GLOBE. We may ship the books from multiple location across the globe including Asia depending upon the availability of inventory. Printed in English. Please choose expedited shipping for superfast delivery. Tracking number provided for every order. Nº de ref. de la librería GI_9781292017396

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Descripción Softcover. Estado de conservación: New. 10. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Nº de ref. de la librería ibs-I-3965

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Sandra Moriarty and Nancy Mitchell
ISBN 10: 1292017392 ISBN 13: 9781292017396
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Descripción Estado de conservación: Brand New. Brand New, 10 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 6083N

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