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Advertising to Baby Boomers Revised

Chuck Nyren

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ISBN 10: 0978660234 / ISBN 13: 9780978660239
Editorial: Paramount Market Publishing, 2007
Nuevos Condición: Brand New Encuadernación de tapa blanda
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Revaluation Books
Exeter, Reino Unido

Valoración 4 estrellas

Librería en AbeBooks desde: 6 de enero de 2003

Descripción

revised updated edition. 182 pages. 8.80x5.90x0.60 inches. In Stock. N° de ref. de la librería 0978660234

Cantidad: 1

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Detalles bibliográficos

Título: Advertising to Baby Boomers Revised

Editorial: Paramount Market Publishing

Año de publicación: 2007

Encuadernación: Paperback

Condición del libro: Brand New

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Sinopsis:

Award-winning advertising copywriter Chuck Nyren knows a thing or two about baby boomers. To start with, he is one, but beyond that he helps companies create advertising that speaks to this age group. Nyren believes that many companies are losing baby boom customers because their advertising fails to speak to boomers. To remedy this, he advises, in part, that firms should demand that their advertising agencies put baby boomers in charge of creating campaigns for their peer group. Just as he would not feel comfortable creating advertising for twenty-somethings, he thinks it is a big mistake to expect twenty-somethings to create advertising campaigns that speak to boomers. His book is filled with examples and suggestions for industries such as housing, pharmaceuticals, automotive, travel, and financial planning, all industries that try to attract customers from the baby boom generation. In this updated and revised edition, Nyren continues his crusade to get ad agencies to recognize the importance of using baby boomers to create advertising targeted to baby boomers. He notes that since his first book came out in 2005, baby boomers have begun to receive much more press, but advertisers continue to overlook them as an important and influential market. Filled with timely examples of both press and advertising campaigns, the book also explores resources. A new interview with a British firm that is leading the way in advertising and using direct mail with baby boomers is included.

From the Publisher:

The publishers and author would like to thank The Advertising Educational Foundation (AEF) for selecting Advertising to Baby Boomers as a Classroom Resource. This is truly an honor.

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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