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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
From the Back Cover: Master Google Analytics with This Complete Guide
Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROI-building tips and techniques than ever. Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and more in this complete practitioner's guide. Learn how to use GA's new features, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line.
It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics . . . buy this book and you'll be on your way to being an analysis ninja!"
—Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google
A must-read if you're playing in the big leagues."
—Chris Sherman, Executive Editor, Search Engine Land
A great practitioners resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives."
—Sara Andersson, Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia
With a good mix of concepts, examples and how-to's, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes."
—Stéphane Hamel, Director of Strategic Services, Cardinal Path
Título: Advanced Web Metrics with Google Analytics
Condición del libro: Good
Descripción Sybex. Estado de conservación: Good. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Nº de ref. de la librería WAL-I-0f-000308
Descripción Estado de conservación: Acceptable. Reading copy. May have signs of wear and previous use (scuffs, writing, underlining). Dust jacket may be missing. Nº de ref. de la librería 3IIEND000JES
Descripción Wiley & Sons, Incorporated, John. Paperback. Estado de conservación: Fair. Nº de ref. de la librería G1118168445I5N00
Descripción Estado de conservación: good. 821 Gramm. Nº de ref. de la librería M01118168445-G
Descripción John Wiley & Sons, 2012. Paperback. Estado de conservación: Good. Minor Shelfwear. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Nº de ref. de la librería mon0007974265
Descripción Sybex 2012-04-03, 2012. Paperback. Estado de conservación: Good. 3. 1118168445 Light wear. Nº de ref. de la librería AUGUST-15-THRIFT-13978-JM
Descripción John Wiley & Sons, Incorporated, 2012. Estado de conservación: Used. 3rd Edition. 3rd Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 5557241U2
Descripción Estado de conservación: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new supplements. CD's, Access codes, or other supplements are not included. Nº de ref. de la librería 1118168445-LOCATION-2261
Descripción Paperback. Estado de conservación: Very Good. 3. Nº de ref. de la librería K-240-131
Descripción Sybex, 2012. Soft cover. Estado de conservación: Near Fine. 3rd Edition. Clean and tight w/ unmarked pages. Nº de ref. de la librería 46 666