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Adland: A Global History of Advertising

Tungate, Mark

ISBN 10: 0749464313 / ISBN 13: 9780749464318
Editorial: Kogan Page, 2013
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Movie Mars (Matthews, NC, Estados Unidos de America)

Librería en AbeBooks desde: 27 de julio de 2009

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Detalles bibliográficos

Título: Adland: A Global History of Advertising

Editorial: Kogan Page

Año de publicación: 2013

Encuadernación: PAPERBACK

Condición del libro:New

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Sinopsis:


Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media.

Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology and thoughts on the future of advertising.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Book Description:

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." --Jonah Bloom, Advertising Age

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