Are your users from AdWords fundamentally different from the rest of your traffic?
Do users from specific campaigns or devices add to basket or buy at different rates?
Does your site display and function as expected across each major browser on each device?
How can there be multiple abandoned carts of a product without it actually having a visit?
How do your mobile users from AdWords compare to the rest of your mobile users?
Is your business ready to tackle Google Adwords to bring in new customers?
What are your sales, and how many transactions did it take to reach that sales level?
What is a benefit of linking a Google places account to an AdWords campaign?
When should you use certain search types for AdWords, and why would this matter?
Which allows advertisers to automate AdWords reporting and campaign management?
This AdWords Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the AdWords challenges you're facing and generate better solutions to solve those problems.
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make AdWords investments work better.
This AdWords All-Inclusive Self-Assessment enables You to be that person.
INCLUDES all the tools you need to an in-depth AdWords Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of AdWords maturity, this Self-Assessment will help you identify areas in which AdWords improvements can be made.
In using the questions you will be better able to:
Diagnose AdWords projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.
Implement evidence-based best practice strategies aligned with overall goals.
Integrate recent advances in AdWords and process design strategies into practice according to best practice guidelines.
Using the Self-Assessment tool gives you the AdWords Scorecard, enabling you to develop a clear picture of which AdWords areas need attention.
Your purchase includes access to the AdWords self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
