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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

Chris Grams

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ISBN 10: 0789748029 / ISBN 13: 9780789748027
Editorial: Que Publishing, 2011
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

Cantidad: > 20

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Detalles bibliográficos

Título: The Ad-Free Brand: Secrets to Building ...

Editorial: Que Publishing

Año de publicación: 2011

Encuadernación: Soft cover

Condición del libro:New

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Sinopsis:

Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

 

 

About the Author:

Chris Grams is president and partner at New Kind, a brand communications, design, and strategy firm that specializes in building sustainable brands, cultures, and communities based on openness, transparency, collaboration, community, and meritocracy. As Senior Director of Brand Communications + Design at Red Hat, he helped to transform a small open-source software company into a billion-dollar, world-class technology brand without spending big money on advertising.

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Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

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