Imagen del editor
Título: The Ad-Free Brand: Secrets to Building ...
Editorial: Que Publishing
Año de publicación: 2011
Encuadernación: Soft cover
Condición del libro: New
Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780789748027
Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat?s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!
Biografía del autor:
Chris Grams is president and partner at New Kind, a brand communications, design, and strategy firm that specializes in building sustainable brands, cultures, and communities based on openness, transparency, collaboration, community, and meritocracy. As Senior Director of Brand Communications + Design at Red Hat, he helped to transform a small open-source software company into a billion-dollar, world-class technology brand without spending big money on advertising.
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