The Innovation Maze: 4 Routes to a Successful New Business Case

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9789063694104: The Innovation Maze: 4 Routes to a Successful New Business Case
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"This is a breakthrough book. I can't recommend it enough!"
-Rowan Gibson, Innovation thought leader and bestselling author.
"Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes"
-Nicolas Bry, Innovation Senior Vice-President at Orange Vallee Orange.
"Innovation isn t always easy! There are many obstacles that need to be overcome. Gijs van Wulfen guides you through the innovation maze."
-Iain Bitran, Executive Director, ISPIM - International Society for Professional Innovation Management.
"
"This is a breakthrough book. I can't recommend it enough!"
-Rowan Gibson, Innovation thought leader and bestselling author.

"Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes"
-Nicolas Bry, Innovation Senior Vice-President at Orange Vallee - Orange.

"Innovation isn't always easy! There are many obstacles that need to be overcome. Gijs van Wulfen guides you through the innovation maze."
-Iain Bitran, Executive Director, ISPIM - International Society for Professional Innovation Management.

Reseña del editor:

Do you find innovation a maze? In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way? This book is a practical guide on HOW to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models. Many people experience innovation as a maze and get lost or stuck in their journey behind obstacles such as having no internal support, a lack of resources, no time, and no inspiration, meaning that statistically eighty percent of all innovation projects never reach the market. This much-needed hands-on guide―written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity―gives clear directions on how to effectively overcome these obstacles and deliver. The Innovation Maze makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for start-ups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.

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Gijs van Wulfen; Frederik de Wal
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Gijs Van Wulfen, Frederik de Wal
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Descripción BIS Publishers B.V., Netherlands, 2016. Paperback. Condición: New. Language: English . Brand New Book. Do you struggle with innovation? The Innovation Maze makes innovation simple. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze. When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market. This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services: 1. I have an idea; now what? 2. I discovered a new technology; now what? 3. I identified a relevant unsolved problem; now what? 4. I face a business challenge; now what? For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas. It s written for start-ups, entrepreneurs, managers and consultants. Gijs van Wulfen is the author of innovation bestseller The Innovation Expedition and is one of LinkedIn s first Influencers. He ranks in the top 10 of the International Top 40 Innovation Bloggers. Nº de ref. del artículo: AA29789063694104

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Gijs Van Wulfen, Frederik de Wal
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Descripción BIS Publishers B.V., Netherlands, 2016. Paperback. Condición: New. Language: English . Brand New Book. Do you struggle with innovation? The Innovation Maze makes innovation simple. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze. When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market. This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services: 1. I have an idea; now what? 2. I discovered a new technology; now what? 3. I identified a relevant unsolved problem; now what? 4. I face a business challenge; now what? For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas. It s written for start-ups, entrepreneurs, managers and consultants. Gijs van Wulfen is the author of innovation bestseller The Innovation Expedition and is one of LinkedIn s first Influencers. He ranks in the top 10 of the International Top 40 Innovation Bloggers. Nº de ref. del artículo: AA29789063694104

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