Creative Personal Branding /anglais: the strategy to answer, what's next? : create opportunities, grow personally, differentiate yourself - Tapa blanda

Salenbacher, Jurgen

 
9789063693152: Creative Personal Branding /anglais: the strategy to answer, what's next? : create opportunities, grow personally, differentiate yourself

Sinopsis

After eight years work with creative personal branding Jürgen Salenbacher has encapsulated its ideas and methods in a book. Salenbacher looks at the origins of today's crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.

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Acerca del autor

Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi's, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops. Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.

De la contraportada

After eight years work with creative personal branding Jürgen Salenbache has encapsulated its ideas and methods in a book.

Salenbacher looks at the origins of today's crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.

Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9788461384969: Creative personal branding: the estrategy to answer "what's next"

Edición Destacada

ISBN 10:  8461384962 ISBN 13:  9788461384969
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