Artículos relacionados a Interpretive Consumer Research: Paradigms, Methodologies...
Sinopsis
Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role.
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role.
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.
"Sobre este título" puede pertenecer a otra edición de este libro.
(Ningún ejemplar disponible)
Buscar: Crear una petición¿No encuentra el libro que está buscando? Seguiremos buscando por usted. Si alguno de nuestros vendedores lo incluye en IberLibro, le avisaremos.
Crear una petición
