The Discipline & Culture of Innovation: A Socratic Journey (Management)

 
9788415735618: The Discipline & Culture of Innovation: A Socratic Journey (Management)
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The Discipline And Culture Of Innovation editado por Profit

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Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.

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Rao, Jay; Chuán Sancho, Fran
Publicado por Profit (2013)
ISBN 10: 8415735618 ISBN 13: 9788415735618
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(Malaga, España)
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Descripción Profit, 2013. Condición: New. Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said "Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world. " If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 11.49 EUROS. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con el coste actual. Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Nº de ref. del artículo: 12370520

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Fran Chuan Sancho, Jay Rao
Publicado por Profit Editorial, Spain (2015)
ISBN 10: 8415735618 ISBN 13: 9788415735618
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Descripción Profit Editorial, Spain, 2015. Paperback. Condición: New. Language: English . Brand New Book. Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said "Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world." If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence. Nº de ref. del artículo: MAC9788415735618

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Rao Jay
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Descripción PROFIT, 2011. Condición: Nuevo. The Discipline And Culture Of Innovation editado por Profit. Nº de ref. del artículo: AST0004044

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RAO JAY
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Descripción PROFIT 01/05/2013, 2013. RUSTICA. Condición: NUEVO. Nº de ref. del artículo: 9788415735618

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Descripción PROFIT. Condición: new. Nº de ref. del artículo: 9788415735618

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